The Popularity Of Dangdut In Popular Culture

The popularity of dangdut in the past and nowadays still has the existence in the society culture or media in Indonesia. Dangdut events that aired today is changed into a modern one. According to Weintraub, Dangdut Story is about social and musical history of dangdut that broad various narratives about class, gender, ethnicity, and nation in post-independence Indonesia. “Denigrated as a debased form of popular culture in the early 70s, dangdut was commercialized in the 80s, resignified as a form of national and global pop in the 90s, and localized within ethnic in Indonesia” (Weintraub)

The example of dangdut television programs that almost popular in the past until today are Kuis Dangdut presented by Jaja Miharja, Dangdut Ria in Indosiar,

(Aria) TV stations which showed a talent show good enough to gain much attention from the audiences because the audiences also can take action toward the programs, like voting or leaving comments. Indonesia Mencari Bakat, Indonesian Idol, The Master, Master Chef Indonesia, Stand Up Comedy Show, and Idola Cilik are the examples of talent show program in Indonesia. The goals of television program produce a talent show not only to produce the entertaining program, but also related to economic and social things. Producing talent show programs someway it gains many sponsors to support then voting via SMS also supports the profit for the programs. Look at the social goal of the talent show is a good impact for both the contestant and the talent show itself. Because some people use this program to try or find a better way in their life by joining a talent show contest. Besides, the winners from the talent show can contribute to the Indonesian entertainment

This program is a good rating in the first season and the last season, and then it produces some jargons which also become popular in society. For example, the jargons woyo woyo and jos gandos by Soimah, and Sukses ya say by Rita Sugiarto. D’Academy rehearses what done before; it declares that it wants to bring dangdut as a popular culture which can be enjoyed from all generation and high level people until low-class people. This program proved it by attracting famous people like artists and politicians to give any commands and also participate. Therefore, it also broadcasts aboard around other countries, like Malaysia, Singapore, America, Australia and so on. Moreover, some contestants who participate came from small region that very uncommon heard on Television, as a purpose, it tries to familiarize the viewer with many races and ethnicities in Indonesia. That is all become the reason why Dangdut Academy should be chosen as the object