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Darius Fisher: Executive Summary

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Darius Fisher is a Digital Crisis Expert for Status Labs. His position allows him to deliver a fresh digital presence for people in the public eye who have been negatively affected by the media. With headquarters in Austin, plus offices in New York and Sao Paulo, Status Labs focus is to repair the digital presence of their clients. These incidents may have come through social media or Google searches. Fisher views the biggest mistake that high level executives are making comes from lack of preparation. Not enough time is invested in online presence. This opens these executives up to attacks and negative press. Every executive should be paying attention by auditing and monitoring their web presence. They have to set up a presence that is a stronghold, solidifying a sound foundation. In order to change the search results from Google, a lot of planning must take place. The development and promotion of new Google content must be fresh and relevant to the individual. Social media, personal websites, press releases. video content, guest articles, relevant websites for the industry, media hits, and more must be impacted. …show more content…

Here are some pointers to get on the recovery track and prevent negative presence, as well. Log out of your Google account before searching your information. This keeps the information you are viewing as what the average person who searches your information will find. Review the first few results pages for any negative articles, reviews, pictures, old social media posts, personal data, and go into any accounts affected to manually change the settings to reflect what you wish the public to view. While negative reviews of press may not be removable, these can be managed so that they are not the first thing

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