Dart Competitive Advantage

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Abstract—IT/IS can support the business especially in company so that their can achieved the goal successful. In addition, the competitive advantage may be gained by the use of IS/IT because everything in the hand besides bring a deep understanding of the client's industry, technology trends, and business needs to help develop an IT strategy that will support and enable the broader business goals. These strategies draw heavily on the experience in helping clients redesign IT functions such as application development, infrastructure, sourcing, or lean IT, and on the knowledge of business strategy and sector dynamics. OBJECTIVES. The aim of this research is to study that the IT/IS can support the business strategies to be an innovative…show more content…
The long-term relationship with customer brings win-win situation to both parties, which means DHL makes customer feel safe and happy, meanwhile customer gives opportunity to DHL to earn economic benefits. Hi-tech service seems to attract more and more potential customers. And all transport-related emissions of carbon dioxide would be reduced through DHL GOGREEN, it is an excellent green program to protect environment. Moreover, GOGREEN can be a typical demonstration for future generation, how we minimize environment effect in 3PL industry. Besides, if DHL can learn something complementary from other companies, or improve teamwork spirits it must be more another important competitive advantage. Regarding price issue, DHL must deal with a cheaper brand identity as 42soon as possible. DHL can make discount for customer to inspire sustainable business .Besides, the employers should provide more reward or honor to employee who act superbly may inspire employee to work hard. In such dynamic marketing environment, DHL should keep making shock to its customer and even to its competitor. DHL should invest more on R&D, and skillful service in order to defend its primary position. The unmet needs are the product or services that do not meet customer expectation, and it means opportunities and threats for companies to improve the quality of their goods or services. According to DHL official was founded in 1969, DHL has gained No.1 in the industry. FedEx was founded in 1971. Regarding the size and employed, the other employees than DHL and FedEx, but the service region is almost same, which means around 220 countries. employs over 75,000 people, Skynet operates 26,000 road vehicles and 47 jet freighter aircraft. Its worldwide network

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