Data Collection In Tesco
Tesco have several methods to collect data. One of the method Tesco collects data from customer is when customer register or apply for a Tesco Clubcard. Customer need to fill in an application form at the customer service counter as well as an online application form which consist of customers’ personal information such as name, gender, date of birth, address, phone number and email address. Besides, Tesco has also collects data from customer when customer sign up or apply for Tesco-RHB credit card. Customers can go to Tesco or RHB Bank to apply for the credit card so that they can enjoy the benefits offered. Thus, Tesco can collect customers’ personal and banking information such as name, age, gender, identification card number, credit card …show more content…
Tesco can collects customers’ opinions and comments by providing online questionnaire survey which consist of several questions such as the time customers visit the Tesco store, frequency of visiting, preferred operating hours, overall feelings as well as the overall customer services for the visit and also the degree of satisfaction on different aspects including cleanliness of store, range and quality of products. Tesco has provides attractive rewards which is the extra 300 Clubcard points for the loyal customers who are the first 1000 person to participate in the survey. Thus, Tesco can have a better understanding of customers as they know more about the expectation of customers in order to improve the quality of products and services …show more content…
Tesco can provide more relevant questions by asking the customers about their expectations on the products and services provided by Tesco Malaysia in order to fulfill and exceed their expectations, wants and needs. Tesco can also ask customers about what improvement can be made by Tesco to make sure they are satisfied with the products and services offered instead of asking them about the time they visit Tesco and frequency of visiting. Moreover, Tesco can give away some extra points for those who apply Tesco Clubcard for their first time as an appreciation for being a loyal customer of Tesco. Although customers can sign up a clubcard for free, Tesco can also offering extra clubcard points such as 100 points in order to encourage more new customers to apply for the clubcard. By doing so, Tesco not only collect more information on customers but also increase their loyal customers as they understand customers’ shopping behaviors and habits. Therefore, a good data collection method can leads
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