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Daze Research And Development Paper

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Research and Development: With our current product Daze, we decided to change the MTBF to 20000 to become more appealing in the low-tech market. Yet we wanted it to still be appealing to the high-tech market so in order to lower the age of our product we decreased the PFMN to 6.3 and increased the size to 13.7. With these exact spots, we will not have to adjust Daze until round 4. At the revision date March 2019 our product will be 1.6 years old. By the end of round 3 where the ideal spot for low tech market is 6.3 and 13.7 our product will be about 4.4 years old. Yes, the ideal age for low-tech is 3 years but it’s not worth the investment to lower the product more. We decided that its best if we release a new product in the high-tech market at first and let the market come to us. Taking this into consideration we decided to produce a new product in the ideal spot for high tech when it comes out in Round 2 which is going to be PFMN 8.5, Size 11.5, MTBF 20000. Our product is going to be more appealing since it will have an age of 0.0 and located in the ideal spot. Marketing: …show more content…

We forecasted we are going to sell at least 1,360,000 units at a price of $35. Since we want to improve customer awareness and accessibility, we decided to invest 2500 thousand in promotion budget and 3000 thousand in sales budget. Another way to improve the demand for our product to create a high market share for our company is by increasing accounts receivable to 35 days. This will allow our customers to pay us back in 35 days, something that will make us stand out from our

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