Case Study: De Hav Airlines
Executive Summary
Business and Commercial Awareness Trinidad and Tobago (BCA TT) is group of consultants who provides business solutions to organisations at various stages in their business.
The purpose of this document is to motivate a wide range of investors to enter a mutually beneficial business relationship with De Hav Airlines. The target audience are De Hav’s stakeholders which include but not limited to: executive directors, shareholders and potential angel and venture capitalist investors.
This proposal is critical to De Hav since it identifies key challenges currently faced and provides realistic solutions to such challenges. The recommended option is Pilot Training since it is in keeping within the airline industry and investment
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The team at BCA TT propose the investment option of De Hav Airlines focusing on meeting such demand through a Pilot Training Programme. The initial target market would include De Hav’s pilots who require advanced training, semi-skilled professionals and aviation enthusiasts.
This option aligns with De Hav’s present growth strategy, to increase market share, with a focus on product development. De Hav’s position would be maintained within the airline industry it is most familiar with, acting as a catalyst for the supply of highly trained commercial pilots over the next decade. This programme would be facilitated by building a state-of-the-art De Hav Flight Academy with a prime focus on attracting, recruiting and training potential students from various countries around the globe (Virgin Atlantic UK, n.d.). De Hav’s competitive advantage would be significantly enhanced through benefits derived from this venture including access to a pool of highly trained pilots for their
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