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Dear Board Of Directors Of Goodies Inc.

646 Words3 Pages

Dear Board of Directors of Goodies Inc.,
We appreciate your consideration of Dubai, UAE as a potential location for your next confectionery manufacturing plant. As your industry representatives, we would like to present you with a comprehensive analysis of Dubai's advantages, which we believe will support your decision to invest in our corner of the world.
Dubai is a thriving city in the United Arab Emirates, located on the southeastern coast of the Persian Gulf. It is one of the seven emirates that make up the country, and the city itself is known for its modern architecture, luxury shopping, and vibrant nightlife.
Dubai is a politically stable emirate with a strong economy. Socially, the UAE is a melting pot of cultures, with expatriates …show more content…

The UAE's population is approximately 9.9 million, with a growth rate of 1.23%. The capital city, Abu Dhabi, and the major cities, including Dubai, Sharjah, and Al Ain, offer an attractive market for your products. The population is diverse, with Arabic being the official language, and English widely spoken.
The UAE has a highly developed communication infrastructure, which includes advanced telecommunication networks, high-speed internet, and widespread mobile phone coverage.
Dubai's economy is characterized by its openness, flexibility, and diversification, making it an attractive destination for international business.
The UAE has a mixed economic system, with a strong emphasis on free-market principles. The GDP real growth rate is 2.9%, and the GDP per capita stands at $41,476. The UAE's major import and export partners include China, India, Japan, and the United States. The domestic exchange rate is 1 CAD = 2.87 AED. The inflation rate is low at 1.5%, and the unemployment rate is 2.6%. The national minimum wage is not applicable, but the average salary in Dubai is 16,775 AED per month. The UAE is a member of several international trade organizations, such as the World Trade Organization (WTO) and the Gulf Cooperation Council …show more content…

E-distribution can also be leveraged, as online shopping is gaining popularity in the region.
Goodies Inc. can adopt a premium pricing strategy in Dubai, as the city is known for its luxury market and high disposable incomes. However, it is crucial to take into account local costs, such as labor, resources, and overheads, when determining the final price.
Understanding the local culture and customs is crucial when promoting Goodies Inc.'s products. Advertising campaigns should be sensitive to cultural norms and resonate with the diverse target audience in Dubai.
Dubai's culture is a blend of traditional Arabian customs and modern influences. Emiratis are known for their hospitality and generosity, and this is reflected in their business culture. It is essential to be respectful of local customs, such as modest dressing, punctuality, and exchanging business cards with both hands. Business meetings may begin with small talk and often involve the serving of traditional Arabic coffee and

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