Debonairs Pizza Case Study

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Debonairs Pizza is the leading pizza restaurant in Africa. established in 1991 by two university students, Craig McKenzie, who operated from a family bakery in Pietermaritzburg. What could be more South African than a pizza place started by two students from Maritzburg? They invented the Triple-Decker and the Crammed-Crust. They knew that if they didn’t deliver it hot and fresh, they’d be told off in 153 different languages. That’s how the Hot or Not sticker was invented. They knew Joburg traffic is horrible, so they were the first to bring you free delivery and online ordering. Most of all, they knew their pizza had to be amazing.
The restaurant was founded in 1987 in the Johannesburg suburb when Portuguese-born audio engineer Fernando Duarte took his entrepreneur friend Robert Brozin to a Portuguese takeaway called Chickenland for a meal. After trying the chicken, cooked in piri piri, a chilli sauce originating in Mozambique, they bought the restaurant for about 80,000 rand (equivalent of about £25,000 at the time). They renamed the restaurant Nando 's after Fernando. After two years, the restaurant had four outlets: three in Johannesburg and one in Portugal. By 2013, around 1,000 Nando 's branches were in 35 countries.

In 2010, Advertising Age magazine named Nando 's as one of the world 's top 30 hottest marketing brands. As of July 2014, the Nando 's restaurant group is ultimately owned by South African businessman Dick Enthoven and his family. Enthoven 's

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