Decision-Making Process In Malcolm Gladwell's Blink
There comes the time when we have to make a difficult decision in a very short amount of time. What most people are likely to do is to list all the data for both options and compare. However this kind of rational decision-making process will take up much time. The book Blink by Malcolm Gladwell introduces another way of decision-making process which is thin-slicing or intuitive repulsion. Blink is composed of three ideas. Thin-slicing can be as good as cognitive decision-making. Our instincts or snap judgement can act negatively. Lastly, our snap judgement can be controlled.
thin slice-we can realize even before we realized that we realized.
After reading this book, one question came across my mind. Should we trust our snap judgement or not? Since humans are not rational, it is nearly impossible to collect all the data. J.Paul Getty Museum was offered a kouros which seemed too perfect. The museum went through scientific analysis and decided to make a deal. However all the archaeologists had a
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or cognitive part of our brain stops working. The famous example is an immigrant Amadou Diallo’s case. NYPD officers shoot Diallo who was black and innocent by mistake. NYPD officer had to kill Diallo because when Diallo was putting on his hands at his pocket, the officers’ snap judgement was biased and thought Diallo is trying to grab a gun because he is black and there is an experiement supporting this idea. Our snap judgement can be framed. Even more in life or death situation or in an extreme situation, our rational part of the brain stops working and we have to rely on our snap judgement. However, with only snap judgement, we cannot mind-read like people with autism and cannot hear. This is why police officers kept beating or shooting fleeing criminals even when there's prohibition order. perception is needed
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