g. What is the relationship between independent variables (types of payment, experience in online purchase, Word-of-mouth, and website quality) and individuals’ trust in online purchase through online shopping? 1.7 Hypothesis of the study H1: Familiarity has positive influence to the consumer’s trust in the online
(2003) argued that online shopping sites which provide functions which assist consumers in making better shopping decisions will be perceived as useful. The same logic was observed in the work of Bisdee (2007) as online shopping sites which are able to provide useful services to consumers and services which are not available through traditional shopping (e.g. comparison between products at a glance) will be perceived as useful by consumers, and thus leads to the development of constructive attitudes toward online shopping. This belief is supported by Childers et al. (2001) whereby their findings suggest that consumers which had positive attitudes toward online shopping were found to perceive online retailers as being useful as online retailers were able to enhance their shopping productivity, effectiveness and
Trust means the confidence between consumers and online shopping. Perceived benefits mean that the integral appraisal after consumers estimate the profits which they perceive and the cost when they obtain the merchandises or services. I use this source to introduce what are the professional factors which affect the variation of attitudes of consumers for online shopping. And online sellers should pay attention to these factors, do not cheat consumers through fakes. It also corrects my childish thoughts about consumers’ attitudes and impels me to learn about some new and technical concepts like perceived benefits.
According to Gutman, (1982) perceived benefits are attributes that derive beneficial outcomes. The benefits can be physiological, psychological, sociological or physical in nature. In the online shopping setting, perceived benefits of consumers are the sum of online shopping advantages or gratifications that convene their demands (Shwu-Ing, 2003). The principles employed by consumers may be based on attributes and benefits of a specific product being considered for purchase or from the stores where they shop. Williams & Slama, (1995) defines store evaluative criteria as features buyers search for from the stores in which they shop.
Compare/contrast shopping online with traditional shopping Do you love shopping? According to BusinessDictionary.com; shopping is the process of browsing and/or purchasing items in exchange for money. Traditionally, people shopped by physically visiting stores and malls; however, with advancement in technology, shopping has become easier via the internet. This new advancement permits shoppers to attain items without exiting their home or office. Given the circumstances of the consumer, traditional shopping and online shopping are both considered convenient ways to shop.
Some online shopping websites and online sellers provide return purchase service where your items are either replaced or your money will be refunded, if you find your items to be unsatisfactory. It can be concluded that there are many online shopping websites accessible providing different items to suit your needs. Despite having a couple of difficulties and problem when online shopping, it has made itself full of advantages as it saves time and money. Most items are now accessible through online shopping. This assignment has given us the opportunity to work with each other and overcome incoming problem.
It has provided the consumers with a number of advantages some of which are listed below: • Reduce cost: It helps a business to develop its online marketing strategy for very little cost and can potentially replace costly advertising channels such as Yellow Pages, television, radio and magazine. • Simple to measure: It helps to see in real time what is or is not working for the business online and thus helps in adapting very quickly to improve the results. • Greater engagement: With digital marketing, consumers can engage with the company’s various activities. Consumers can visit company’s website, read information about the products or services and make purchases online and provide feedback. • 24/7 Shopping: Customers can buy products online whenever they like to do so as the internet is available all day long.
E-commerce plays vital role in the fulfillment of demands and needs of today’s smart consumer. Variety of products is available on single click on website. Because of internet penetration numbers of consumers are prefer online shopping and this number is increasing every day. Combination of E-commerce and internet era results in large number of online buyer. Online shopping is not only covering electronic items, cloths, jewelry items but also it is covering grocery products; it is resulting in shift of consumer preference from traditional buying from local stores or mall to online grocery store shopping.
The websites enables customers to searchand compare products with ease. Another important reason for the number of online shoppers to constantly multiply isbecause of 24X7 shopping advantage and the home delivery of products. Shopping websites also provide discounts,vouchers and free gifts to attract customers Several past studies revealed the difference of shopping in the traditional shopping channel and online shopping channels. Lusch and Lusch (1987) suggest that in the traditional shopping environment, there are four unique characteristics of services which differentiate services from goods. These characteristics are generally summarized as intangibility, inseparability, heterogeneity and perishability.
The cost of such charges cannot be bargained by the sellers. This cost may likely to be same as how the others goods will be delivered to door steps when customers purchase fixed retail shops. 3. Costly to return: to shop with online e stores, the customers should aware about all the terms and conditions of purchasing a product, as well as should aware about the return policy otherwise it will be very difficult for the customer to return their product if they do not like. 4.