Deep Dive Project: Case Study

The selection of team members for this Deep Dive Project is critical to its success. While there is no accepted template for ideation team selection, there are some important attributes to look for. An ideal ideation team member:
• Represents a wide variety of disciplines
• Has a passion for solving problems
• Willing to learn from other team members
• A commitment to open communication throughout the project
• An ability to assume personal responsibility for tasks
• A commitment to the success of the project

These principles can be met by considering the attributes of individual team members. The following attributes will help create the ideal Deep Dive Project team:
• Respected by their peers
• Team players
• Active listeners
• Excellent

She works with and in the same building as Woody, Steve, and Poppy. She knows Gwen on a social level, but has no work experience with her. She is an ideal team member not just because of her reliability, eagerness to help, but most important her outside the cycling world point-of-view. She does not cycle and does not know much about it, so her insight into things that might not be apparent to cyclist will be invaluable (she is outside the bubble).

Steve [e-mail] 901-327-7676

Steve closely matches the ISTJ personality type found in the Myers-Briggs Type Indicator (Myers, 1976). He is not always the most vocal, but when he speaks it is well thought out and logical. He is like a diesel engine in his ability to just keep moving forward, despite the obstacles and interruptions going on with the project or in the office.

Steve is involved in ideation projects in his job as a project manager. He finds himself often tasked with the entire process of finding solutions to complex problems to implementing those solutions. He works in the same building as Phyllis, Woody, and Poppy. He knows Gwen on a social level, but has no work experience with her. As a project manager, engineer, and also a cyclist, he can help manage the project, offer engineering related advice, and has an interest in creating solutions for cycling issues.

Gwen
[e-mail]

She does not work with any of the project team, but knows them on a social level. As an attorney, wife of a cyclist, and an occasional cyclist, she brings skills in mitigating any legal issues and an interest in improving cycling safety.

Poppy
[e-mail]
901-327-7676

Poppy closely matches the ISFP personality type found in the Myers-Briggs Type Indicator (Myers, 1976). She is a bit of a loner, but when she interacts with people, she is an active listener and appears to genuinely care about what they are saying. She does things at her own pace, but the quality of work she produces is creative and high quality. She is very tolerant of everyone’s opinion and does not get sucked into office drama.

Poppy has been involved in many ideation projects as a web designer and graphic artist. She works in the same building as Phyllis, Woody, and Steve. She knows Gwen on a social level, but has no work experience with her. As a graphic designer, web developer, artist, and avid cyclist, Poppy will be one of the most valuable members of the team. She will not only bring creative ideas, but her passion for cycling will help focus these