Analysis Of The Defensor Lemonade Company

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Lemonade Stand, Part II
Garner Cruz
Defensor Lemonade Company
DeVry University
BUSN115 Introduction to Business and Technology
Professor Milford

Defensor Lemonade Company Informal Business Report
INTRODUCTION
The goal of the Defensor Lemonade Company is provide organic lemonade with quality, non-GMO ingredients. Our company will take the industry by storm by focusing on superior customer experience and service. We aim to bring a healthy twist to an industry known for its sugary and unhealthy drinks and take advantage of the growth in the organic food industry.
BRANDING STRATEGY “A firm’s marketing mix consists of product, price, distribution, and customer communication” (Bovee, 2013, P. 306) and is extremely important to the

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