Lemonade Stand, Part II
Garner Cruz
Defensor Lemonade Company
DeVry University
BUSN115 Introduction to Business and Technology
Professor Milford
Defensor Lemonade Company Informal Business Report
INTRODUCTION
The goal of the Defensor Lemonade Company is provide organic lemonade with quality, non-GMO ingredients. Our company will take the industry by storm by focusing on superior customer experience and service. We aim to bring a healthy twist to an industry known for its sugary and unhealthy drinks and take advantage of the growth in the organic food industry.
BRANDING STRATEGY “A firm’s marketing mix consists of product, price, distribution, and customer communication” (Bovee, 2013, P. 306) and is extremely important to the
Key Resources The key resources that our company will need in order to operate all include products that help make the customized soda concept work. We will need to have a constant supply of co2 water on hand at all times to complete orders. The co2 water will be produced in store so a steady supply of water and c02 will be needed. This will save on cost from having to purchase premade c02 from a third party company. Along with the c02 water another key resource that is needed in the company’s operation is syrup ingredients.
INTRODUCTION:- Jurlique International Pty Ltd. is an Australian cosmetics manufacturer specializing in natural botanical-based skincare and cosmetics under the brand name Jurlique. Jurlique is considered ethical and environmentally friendly. Jurlique was founded in 1985 the Australian state of South Australia by Dr Jurgen Klein and his wife Ulrike. The company 's name is based on a phonetic combination of their first names.
Which commercial brand of ice cream has the most air molecules? Does the amount of air molecules affect the the taste of the ice cream? There are many ingredients in ice cream like milk, cream, and sugar. What ingredient most people forget about is air. Air takes up 30 to 50% of the total volume of ice cream.
Gatorade was founded in the summer of 1965 when a University of Florida assistant coach sat down with a team of physicians to determine why so many players were being affected by the heat and its illnesses. Two key factors were determined by the group of researchers: the fluids and electrolytes lost were not being replaced, and the large amounts of carbohydrates used for energy were not being replenished. The researchers went to the lab and formulated a balanced carbohydrate – electrolyte drink that would replace the key factors the Gator players lost through practice and games. That is how the name ‘Gatorade’ came to be. This commercial has a strong ethos, pathos and logos with professional athletes and voice overs of ethos, music, visuals
I learnt about the various channels available in the distribution landscape and how the shelf space offered by an established retailer has become an important commodity to compete for (Arnese et al., 2014). It is for this reason, our proposal to the distilleries was to initially target the HoReCa i.e. 120K bars, pubs, restaurants & hotels in the UK which are responsible for more than 35% on-trade consumption in the UK (IAS, 2017). However, the illustration of this piece of information could have been improved in the group
Truett Cathy, Entrepreneur Truett Cathy is a part founder of very delicious, Chick-fil-a. Mr. Cathy was born March 14, 1921, In Atlanta, Georgia. Truett Cathy had discovered a philosophy when he was younger. Cathy gave all credit of his success and and hard work to God. His father was beaten emotionally and financially during the great depression since he was an insurance salesman. Due to this, Cathy looked to his mother for emotional support.
Gatorade has been around since 1965; it is now one of the main leading companies that provides athletes with drinks that replenishes the water, carbohydrates, and electrolytes in an athlete. Many professional athletes drink Gatorade so it comes with no surprise that the Gatorade Company came out with three new drinks called the G-series. These three drinks are meant to be drank before, during , and after being involved in some type of physical activity. After all no athelete wants to give half of what they are capable of performing. There are many ads about the g-series drinks but this one stood out in particular.
Raising Cane’s has a unique story and intriguing story. Everything all started by a college student, Todd Graves, and a business assignment. He was assigned to make his own business plan. Todd turned in his plan to open a business that served only chicken fingers. His professor told him that his plan would never work, and gave him a low grade.
The organization that I have chosen is Dick’s sporting goods store. Dick started when he was 18 years in 1948. He opened a shop in Binghamton, NY with $300. Dick’s son Edward was the one who has expanded the business into a major sporting goods chain. Firm’s Strategic Mission: Dick’s sporting goods store mission statement is from Dick’s son Edward Stack the CEO of the company.
Introduction The purpose for this report is to analyse the marketing mix of Harvey Norman and JB HI-FI on two competing products, compare both marketing mixes to find the most effective marketing strategy. A marketing plan is a useful tool in the world of business. The four P’s of marketing are product (or service), promotion, price and place, this is a good way of defining the marketing mix. A successful marketing mix has many benefits, such as promotion can increase product sales, price can help stay competitive, product can help reach business goals and place can help your business target a specific audience.
Loblaw Companies Limited uses various social media platforms to effectively create an identity that is socially responsible and respectful, and to set the company apart from competitors such as Walmart. Through the analysis of Loblaw’s twitter page, Third Annual Corporate Social Responsibility Report, and the homepage of loblaw.ca, I will explore how Loblaw includes ethos, pathos, and logos in each of their portrayals of the company. Loblaw’s twitter features a tweet showcasing that their President’s Choice Children’s Charity has just committed $150 million to childhood hunger and nutrition on September 21st, 2017. Included in the tweet is a link to an article detailing this news and a picture of the owner of Loblaw Companies Limited, Galen
Frog’s Leap Winery may consider a few of the possible alternative, which may benefit the winery. In this type of industry, it is important to find one’s niche and put all effort into keeping customers happy, which we refer to this as maintaining growth. Find what works and continue to do that, while at the same time, being able to transition quick when a crisis or change in market preference does arise. Frog’s Leap can maintain their growth by expanding their current market.
Bottling Company Case Study As a manager at a major bottling company, customers have complained that the bottles of the brand of soda produced in the company contain less than the advertised sixteen (16) ounces of product. There is need to solve the problem at hand and has to be investigated. Employees are instructed to pull thirty (30) bottles off the line at random from all the shifts at the bottling plant and measure the amount of soda there is in each bottle.
In today world of intense competitive marketing decisions often become vital distinguishing factors between industry leaders and other market players. The strategic marketing decision is taken based on their marketing mix i.e. 4 P'S of marketing. Controlling these parameters, companies may consider various internal and external marketing challenges. The marketing mix of the firm in a large part is the product of evolution that comes from day to day marketing, the mix represents the program that a management evolved in the ever challenging market (Bordern, 1994). This paper will study the world -known and reputable airline company, Delta Airlines to approach the context of marketing of the U.S Airline Industry.
6.1 Marketing Mix Marketing mix is a set of controllable marketing tactics used by business to promote their product and achieve its marketing objectives. (L. Lake, 15 June 2017) Marketing mix is also called the 4Ps which consist of Promotion, Place, Product and Price. (M. J. Baker, 2001, p.54) 6.1.1 Product