Since it is a start up, the business plans for the company includes making its popularity by promoting the products in the market by very basic procedures. Name of the lemonade stand and its importance The name of the company has been kept as ‘Lemonade on wheels’. The reason behind choosing its purpose was to have mobility in the stands. The stand will be mini vans, and would have one compartment where fresh lemonade would be prepared and lemonade would be served. The consumers will have their seats in the shape of wheels outside the van.
LEMONADE Only $4.99 18 Exclusive products inside and more! Birthday Edition, AUGUST 2017 | ISSUE 60 Who are we? Lemonade is a cosmetics brand born in Los Angeles, California, founded with a mission to start a cruelty-free beauty movement by creating 100% natural cosmetic products. Founded in 2007, here at Lemonade, we are dedicated to being cruelty-free and vegan-friendly because we strongly believe that beauty should be fun, easy and inclusive without the expense of innocent lives. Why go cruelty-free?
(Dirisu, et al., 2013) through the use of a differentiation strategy the company provides a better product that consumers perceive as being worth the premium price (Thompson and Strickland, 1998) The product aspect of the differentiation strategy requires Ben & Jerry’s to maintain the strictest standards of product quality. This attention to detail can be seen from “cow to cone” as the company says; this means that each step of its supply chain must comply with the company’s three-part mission statement. In its manufacturing operations specifically, Ben & Jerry’s maintains quality procedures for key performance indicators (KPIs) that ensure consistent product quality for every pint produced. (Ackerman & Padilla, 2013) The company wants a brand of ice cream that would be a healthier alternative to the other brands available in