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Dehumanization In Advertising

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In today’s society, advertisements seem to target women through the use of sex to get our attention. Advertisers allow their products to overemphasize the use of attraction, success, and what’s mainstream in order to get our attention. The method advertiser use to portray human bodies, more specifically women bodies, promotes us to dehumanize each other. This paint the image that normalizing attitudes and qualities we may possess can lead to sexual aggression. Using sex icons and idols generates a disconnect in a society that should be close and immediate with each other. Often during an advertisement, deception is present, with the main goal to foster pornography. When using pornography, male dominance is supreme, while women are used for seduction and beauty for the essential aid for a product. This erotic charm results in disappointment, because it can …show more content…

Today, women are being oppressed in more ways than one, while being undermined. In both stories, we witness women dehumanized. An argument can be made that women are treated far better today and share the same rights as men due to the raise of feminism around the world. Both stories address the dilemma of the oppression and suffrage of women in our age and culture. In “Two Ways a Women can get hurt”, the author primarily forces on the methods advertisers use to sell their products. Their technique involves selling women as sex icon, while displaying pornography. On the other hand, in “The Longest War”, the writer present evidence that rape is rapidly growing in the United States and around, but no seems to be paying attention. I believe the bond between these two stories is the abuse and persecution women are experiencing today comes from the media portray women. Through damaging the image of our women in society, the maltreatment of women will only

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