Delay Gratification Theory

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The link between attention and self-control in the context of the delay gratification is paradigm is the premise behind a series of experiment led by Dr. Walter Mischel. In this presentation, we will examine the dynamics of self-control and the implications of attention to inhibiting or enhancing alluring cues.

The concept of delay gratification paradigm was inadvertently developed in a field research study in Trinidad, British West Indies, where Dr. Mischel and his colleagues observed cultural implications on personality and preference for delayed gratification between two ethnic groups “Negros and East Indians” (Mischel, 1958). Gathering 53 elementary school children between the ages of 7 and 9 Mischel conducted an experiment
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Mischel and his colleagues conducted a series of experiment consisting of 92 children with the age group of 3 to 5 years old; presenting a similar scenario to the study done at Trinidad, Mischel offered the child a choice between a smaller, immediate (1 marshmallow), versus a larger, delayed (2 marshmallow) reward. Furthermore, the groups were divided into three sub experiments with an aim to explore the relationship between attention and delay response to alluring cues. Experiment 1: Studied the time difference of primed ideation in contrast to obscured/visible reward while Experiment 2: Analyzed purely the effects of cognitive ideation to time delay of reinforcements and Experiment 3: explored the correlations between the absence of the physical reward and primed cognitive…show more content…
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