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Essay On Service Delivery Process

1598 Words7 Pages

The process is another element of the extended marketing mix, which looks at the systems used to deliver the service. Process means procedures, mechanism and flow of activities by which service is acquired. Process decisions radically affect how a service is delivered to customers. Simply, it refers to the way in which the service is created and delivered. It is concerned with the functional aspect of service delivery such as the procedures involved, the time timeliness and quality of delivery i.e. the way things are actually done and steps taken to achieve desired results. The principles by which service delivery process can be designed, implemented and monitored are not different from those related to manufacturing. However, due to the unique nature of services there are specific factors of service process designed such as the involvement …show more content…

In fast food outlets, the process may comprise buying the coupons at one counter and picking up the food at another counter. Process refers the way things are actually done and the steps taken to achieve the desired results. It involves procedures, task schedules, mechanisms, activities, and routines by which a product or service is delivered to a customer. It is operating system of workflow activities and their integration. The main objectives of service process are improved service availability, simplified delivery, flexible and on-demand delivery, cost-effective and guarantee. Improved service availability refers to the improvement of the available service process for the satisfaction of the customer. Tourists want the best tour experience, but he often blames travel arrangements, even for factors such as bad weather of lack of preparation at their own end. This puts even greater focus on service delivery mechanisms. A great service experience needs to be ensured through proper

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