Dell Company Case Study
BRIEF INTRODUCTION OF THE COMPANY
Dell is an American private owned multinational company based in Round Rock, Texas, United States. It was started in the year 1984 by Michael Dell. The original name of the company was PC’s Unlimited and it was named as Dell computers in 1987.
At age 19, Michael Dell founded PC 's Limited with $1,000.Michael Dell first built and sold personal computers from his dorm room. Dell bought parts for wholesale, assembled them into clones of IBM computers, and sold them to customers who did not want to pay the higher prices charged by computer stores. The idea was an instant success, and in 1984 he dropped out of school to found Dell Computer.
In 1985 Dell came out with their very first computer called the “TURBO”,
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In 1988 Dell market capitalization grew from $30 million to $ 80 million. In 1989 Dell came up with its first laptop computer the 316LT, and in 1992 the company was included in Fortune 500 of world’s largest companies, making Michael Dell the youngest CEO of a fortune 500 company.
In 1994 the company introduced the Dell PowerEdge server line and Lithium-ion battery.
In 1995 Dell expanded its operations worldwide in Europe, Asia, and Japan. In 1996 Dell began to sell computers through its websites.
In 1999 Dell is ranked No.1 in PCs in the US, No.1 worldwide in PCs for medium and large businesses.
In 2000 Dell’s internet sales on dell.com reached $40 million a day, making it one of the highest volume ecommerce sites in the
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In 2006 Dell Company is the first in the industry to offer free product recycling for consumers worldwide.
On January 2007, Kevin Rollins, CEO of the company since 2004, resigned as both CEO and as a director, and Michael Dell resumed his former role as CEO. Michael Dell announced a number of initiatives and plans (part of the "Dell 2.0" initiative) to improve the company 's financial performance.
In 2009 Dell introduced Adamo and Latitude Z laptops which are both the world’s thinnest laptops. Dell also entered the Smartphone market with the Mini 3i from China mobile.
In 2010 Dell enters the tablet arena with the Streak, a 5-inch device designed.
By 2011, the company has its best solutions portfolio ever and celebrates the largest single-year revenue increase in company history.
In February 2013 Dell announced that the company is going private again. He reached an agreement with Silver Lake Partners and Microsoft to launch a buyout of all the outstanding shares of Dell. This deal has been valued as one of the biggest buyouts in recent history.
DELL INSPIRON SERIES
Dell Inspiron consists of 3 series
1) Inspiron 3000 series which is Reliable and
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