Dell Core Competencies Analysis
1.0 Executive Summary Dell Company was established on 4 November 1984. It is one of the largest information technology companies in the world, employing around 103,300 employees worldwide. Dell Company’s founder is Michael Dell. He was the youngest CEO to guide a company to a Fortune 500 ranking. Dell Company is using customer satisfaction as the main important concern to integrate each of their operations, to understand and try to produce as well as deliver products and services that capture their customers’ trust and satisfaction. Manufacturing and distributing their own products allows Dell to be sensitive and flexible in changes in customer demand and needs. The direct selling strategy through website that used by Dell Company is very …show more content…
Core competency fulfils three criteria, which are to provide potential access to a wide variety of markets, make a significant contribution to the perceived customer benefits of the end products and it is difficult to be imitated by the competitors (Prahalad et al, 1990). The core competencies of an organization can be innovation, human resource, technology, marketing, processes, relation with customers and partners and others. Dell Company is one of the largest corporations that sells, manufactures and supports computer products and related hardware components. As a matter of fact, Dell Company did not invent the microprocessor, hard drive and the system bus that connects all these pieces of hardware together. They did not have a core competency in manufacturing any of these or other components that are collectively called a computer and yet Dell has been doing well in the presence of strong competitors like HP, IBM, Toshiba, Sony and Apple. It is actually the unique core competencies of Dell Computer which make it strong and competitive in the IT industry (Kasi, …show more content…
Although high percentages of U.S. homes have PCs, there is a large discrepancy in computer use among ethnicities. Whites and Asians prefer to have their own computers than Blacks and Hispanics. The low ownership of computers among Blacks and Hispanics makes it easy for Dell to grow in this demographic segment. Thus, Dell needs to modify its marketing focus to strengthen its visibility with Blacks and Hispanics. Dell also needs to develop marketing campaigns to deliver messages that computer is a necessity in a person’s life (Cocoxiaoran,
Lockheed Martin Case Analysis
1090 Words | 5 PagesCore Competencies Core competencies are capabilities possessed by an organization that “when applied to create products and services, make a critical contribution to corporate competitiveness” (Edgar & Lockwood, 2011). Lockheed Martin is a global security and aerospace company. The corporation’s core competencies are the research, design, development, manufacture, integration, and sustainment of advanced technology systems. By leveraging those competencies, Lockheed Martin delivers a broad portfolio of products and services—including high-performance combat aircraft, laser weapons systems, and unmanned combat vehicles. Business Objectives
Apple Watch Case Study
1267 Words | 6 PagesIt also identifies the internal and external areas of the business that need improvement and that can prove to be successful. Table 3.1 Strengths: • Apple has an awesome and unique interface where they are ‘head and shoulders’ above the others, giving the Apple Watch a high edge over the new product
Gap Inc: Internal Analysis
1380 Words | 6 PagesAlso internet based commutation network links manufacturers with suppliers to allow the retailers better tailor the products to their shoppers needs. 2- Make an internal analysis of the firm by analyzing GAP’s core competencies and competitive advantages. Internal Analysis GAP’s Core competencies and competitive advantage 1.
Starbucks Ethical Sourcing Case Study
945 Words | 4 PagesMobile marketing will play a major role for future marketing strategies, because it may establish it as an important channel to reach and interact with consumers, may give rise to a higher level of emphasis placed on the use of mobile devices in the marketing
A Case Study Of Nike's Human Resource Management
1033 Words | 5 PagesA-Four support activities: 1- firm infrastructure and finance : -Strong brand, product, marketplace solution, delivery and support. (brand value from 35$ in 1973 to 10.7 billion in 2014 ). -Empowerment of top management –geographic structure. -Low debt, short term debt 2.9 billion, and long term debt 1.1 billion. Cash in hand 2.2 billion.
Case Study Of Apple Inc.'s Diversification Strategy
1442 Words | 6 PagesLargely, the entry of the company into the distribution channels has limited the threat of major or powerful suppliers. The company has created its own retail stores and online web marketing. This approach aims at capturing the consumers that would want to order the product directly from the manufacturer. In fact, the online marketing model does not only enable the firm to sell directly to the respective consumer, but also enables the firm to identify the unique needs of the consumers. The direct link between the consumers and the company is critical to continuous growth of the company.
Zara Core Competencies
3756 Words | 16 PagesThey have achieved such a success based on the way they have organized their operations. Competencies are very important for an organization to build up on their own. Competencies can be of two aspects namely core competencies and threshold competencies. A core competence can be identified as a unique set of skills or production techniques that deliver a particular value to the customer. A threshold competence can be identified as a quality that need to maintain by the organization in order to remain competitive in the market (Rohwedder & Johnson,
Global Competitive Advantages Of Apple Inc
1312 Words | 6 PagesACHIEVING GLOBAL COMPETITIVE ADVANTAGE OF APPLE INC. Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company.
Swot Analysis Of Apple Watch
1390 Words | 6 PagesIntro The Apple Watch is a smartwatch created by Apple Inc. It includes fitness tracking and health-oriented capabilities as well as incorporation with iOS and other Apple products and services. Apple announced the Apple Watch with three variants. Firstly there is the original apple watch, secondly there is the apple watch sport and lastly there is the apple watch edition, in which the case is crafted from 18 karat gold.
Apple Consumer Behavior Case Study
1879 Words | 8 Pages1. INTRODUCTION Apple Inc. Official, a famous IT company in the world, began with a computer. They produce electronic gadgets with a good quality and attractive over the year. With their massive success, however, they are actually having problems, regardless internal or external problems.
Pestel Analysis Of Advertising
1564 Words | 7 PagesHowever, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,
Starbucks Value Proposition
1586 Words | 7 PagesCustomer satisfaction is at the core of their actions in every step of their supply chain. The company offers different products in their stores, letting the customers decide whether to consume them
Four Building Blocks Of Competitive Advantage
1014 Words | 5 PagesThe four building blocks of competitive advantage can be used to help a company become more profitable and stay ahead of their competition. The four factors are superior efficiency, quality, innovation, customer responsiveness. All four building blocks are important to any company. However, I believe that customer responsiveness is the most important because having loyal and happy customers can make or break any company. The four building blocks can help companies grow and become the leader in their industry over their rivals.
Critical Success Factors Of Apple
1185 Words | 5 PagesAccording to Bullen and Rockart (1981), critical success factor is the significant skills, areas, or actions of a company that contributes to the competitive performance that can make it become successful. The main key success factor of Apple is its core competency, technology. The company that owns the advanced technology may get high revenue and a larger market share when imply this technology in its product or service (Roth & Miller, 1992). Apple has used this core competency to develop many highly functional and usable digital device and software which can develop the loyalty of customers to its brand (Laugesen & Yuan, 2010). For example, many electronics products in the market are use Google’s Android system, while Apple uses its own system, iOS in all of its digital devices (Johnson, et al.,
The Digital Marketing Strategy: Starbucks And Digital Marketing Strategies
1667 Words | 7 PagesThe initial Starbucks established in 1971, it set out to be a different kind of company. One that not only just passionately committed to world-class coffee and the rich tradition, but also the way they engage with customers and communities to do business responsibly. Today, Starbucks has become a great example of an iconic brand and operates worldwide. The brand has strengthened their consumer engagement with the use of digital marketing strategies. In this essay, the author… Technology has developed throughout the last decade at a great rate to make human’s lives more convenient.
More about Dell Core Competencies Analysis
Lockheed Martin Case Analysis
1090 Words | 5 PagesApple Watch Case Study
1267 Words | 6 PagesGap Inc: Internal Analysis
1380 Words | 6 PagesStarbucks Ethical Sourcing Case Study
945 Words | 4 PagesA Case Study Of Nike's Human Resource Management
1033 Words | 5 PagesCase Study Of Apple Inc.'s Diversification Strategy
1442 Words | 6 PagesZara Core Competencies
3756 Words | 16 PagesGlobal Competitive Advantages Of Apple Inc
1312 Words | 6 PagesSwot Analysis Of Apple Watch
1390 Words | 6 PagesApple Consumer Behavior Case Study
1879 Words | 8 PagesPestel Analysis Of Advertising
1564 Words | 7 PagesStarbucks Value Proposition
1586 Words | 7 PagesFour Building Blocks Of Competitive Advantage
1014 Words | 5 PagesCritical Success Factors Of Apple
1185 Words | 5 PagesThe Digital Marketing Strategy: Starbucks And Digital Marketing Strategies
1667 Words | 7 Pages