In addition, Dell is trying to create strategic partnerships with organizations equally as dedicated to environmental objectives. Legal— Consumer laws, labor laws, and other legal factors can affect how Dell can function, and akin to the political factors explained earlier, can vary country by country. In some countries, certain laws may not be enforced as strictly or underdeveloped compared to most industrialized countries. Different competition laws can also affect how Dell can compete against rivals in a country. From the above, the technological aspect of the PESTEL framework would have to be the most beneficial to a company such as Dell.
Dell strengthens in customer service, oriented around listening, responding, and delivering to the customers’ needs. Started off as phone calls, leading to face-to-face interactions and emails through the internet to get the customers’ feedback and issues regarding Dell products. However, their weaknesses include poor products that continued to plague the company and later documents, newspapers, articles reveal Dell’s issues affecting many of their computer products. Lastly, Dell’s vision statement states that “We carefully define success, and are relentless about communicating that vision in terms that are simple, vivid, and compelling to our global team. We know why we want to achieve something is as important as what we want to achieve” (Dell.com).
Their structure was very strong as well with multiple managers coming from backgrounds of experience. They also set up different teams to focus on different types of customers, inside and outside sales reps, instead of spreading themselves too thin. After sales, Dell offered a variety of product support ranging from install off-the-shelf software to 50,000 pages of customer
Dell Company is using customer satisfaction as the main important concern to integrate each of their operations, to understand and try to produce as well as deliver products and services that capture their customers’ trust and satisfaction. Manufacturing and distributing their own products allows Dell to be sensitive and flexible in changes in customer demand and needs. The direct selling strategy through website that used by Dell Company is very
The information technology that exists between retail, Dell and the suppliers allow for this information to be exchanged quickly. In addition, Dell only uses a limited number of suppliers. Due to the proximity of the relationship, it is important to pick long-term suppliers. These suppliers should be leaders in their field and continue to innovate. Virtual integration also aids in customer responsiveness and shareholder value.
DEW relies on a complex distribution system in order to get their products to its customers. Only about 30 percent of the firm’s total sales are purchased directly from DEW. Smaller companies and retailers usually make purchases through one of the many independent distributors. Unfortunately, it’s been recently discovered that the results are terrible and profits are down 30 percent from this same quarter time last year. In order to boost sales, senior management has decided to eliminate all direct sales from DEW, distributors are now required to maintain a minimum inventory level which is higher than before, and form a task force to study and propose ways that the firm can recapture its lost market share.
This is because their vision toward the future towards innovation and to create a culture characterized by values of truth towards achieving the goals. Their vision is clear straightforward of their objective. It brief and understood by the staff so that by selling their products directly to customers. Also, DELL products are Verifiable which is able to check and test because they are seeking to customer satisfaction by making products that exactly fit the customer demand. According to DELL, M (2015) achieved through seeing great success and high place where it become DELL now a global leader company in electronic industries.
Dell’s chief executives only concern is profits and will try to achieve this no matter what. But Dell are not alone in this practice. There are many other American companies that have moved their manufacturing plants to China to reduce their wage bill and ultimately increase profits for the
Coordination throughout the company was achieved through keeping the business model first and foremost in the minds of the employees. Effort was spent on trying to help people know where to find information, not just on communicating information. The human resources group provides tools that assisted in keeping a consistent message. Dell focuses a lot on orientation and training for new hires too. But their strength point is that, from early times they relied on communications over the
It is because to understanding customers’ buying behaviour is one of the elements that help to the firms or companies to be successful. In addition, if the firms or companies have problem regarding on communications the firms or companies will have difficulty to understanding the customer behaviour. So, many of firms or companies have developed and implemented the Customer Relationship Management (CRM) to learn about customers and to develop relationship with them with aim of increasing customer loyalty and satisfaction. By doing this research, it will examine about intimate communications to conduct relationship management through the Customer Relationship Management (CRM). From there the firms or companies will know the important of the Customer Relationship Management (CRM) to conduct the operations management on their organization.