Delta Airlines: SWOT Analysis: Business Strategy

Q3 - OE_Strengths

Q3 - OE_Strengths

What do you see as Delta’s particular strengths?

"It 's a very value based company. It 's a company that always wants to do better every single day, so very forward thinking. It 's a company that takes care of its people. Whether you look at our salary increases that we 've seen over the last two, three years or whether you look at the fact that we have a very open and honest communication starting right from the top from Ed, all of that is geared toward the people, and the fact that we very value spaced, which helps all us feel comfortable when we go back home at the end of the day. All of that makes me feel like we 're very geared toward people. Value based is that we have a sense of fairness. When we

"The main elements of our business strategy are basically I 'd say focusing on the customer first to drive premium revenue. Second is managing our capacity very well. Astute management of the network capacity. Strong partnership with the right partners internationally, the last thing, some of the best people driving business and operational strategy."

Q7

What aspects of the company’s strategy do you believe represent the biggest challenges for Delta?

"The biggest challenge is just there 's very limited growth potential in the domestic US and international growth is too cyclical and difficult to attain in a sustainable manner. When you think about growth, where will the next growth come from? If it 's not coming domestically and it 's difficult to attain internationally, then you 're limited in terms of your stock price."

Q9aa

Using a six-point scale where 6=highly confident and 1=not at all confident, please rate your level of confidence in Delta achieving

"1 [6-pt scale]. We make most our profits in the US. A big chunk. Our RASM premium is already close to 118. RASM premium is how much our customers pay for our seats over and above our competition. Our customers already pay us a pretty heavy premium, so that can 't go higher. The revenue, it 's tough to grow the revenue, but our costs keep on increasing every year. We keep paying our pilots more. We keep paying our employees more. We keep adding costs to our structure. If your top line isn 't increasing and your costs are increasing, margin expansion is going to be very difficult."

Q9cc

Using a six-point scale where 6=highly confident and 1=not at all confident , please rate your level of confidence in Delta achieving "Execute on international partnerships and joint ventures".

"2 [6-pt scale].There are too many variables, either in terms of the political or economic environment of the country where a partner operates or the considerations of your partner when you put it together, and the price you have to pay to get into those partnerships. You put all that together, and you 're paying quite a lot. The returns are volatile."

Q12 - OE_ClosestInvestmentPeers

Not limiting your thoughts to just industry peers, which companies would you consider to be