Acknowledgement
I express my sincere gratitude to my faculty guide Mrs. Shivani Jaswal, Lecturer, Amity School of Economics, Amity University – Uttar Pradesh, for her able guidance, continuous support and cooperation throughout my dissertation, without which the present work would not have been possible.
Abstract India being the second most populated country in the world and the growth rate of Indian economy is also high as compared to developed countries, which attracts the presence of huge demand in the Automobile Small Car Industry.The Indian automotive industry is the 10th largest in the world and is predicted to become one of the major automobile industries in the world. India is becoming emerging market for worldwide
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This money is being spent by the people in buying the mid-size car.
2) Various loan schemes have been launched by the automobile manufacturers and financial institutions giving a boost to the market of mid-size car in India.
3) The government in relation to the automobile industry have taken out various policies such as reducing the import tariffs and also relaxing the equity regulations. This has led to the reduction in the prices of the mid-size cars.
4) The youth in the country are earning high pay packages due to the IT boom in the country. This enables them to buy the mid-size car which further boosts the mid-size car market in India.
The various automobile companies manufacturing the mid-size car for India are:
• Ford
• Fiat
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With better understanding of customer’s perceptions, companies can determine the actions required to meet the customer’s need. They can identify their own strengths and weaknesses, where they stand in comparison to their competitors, chart out the future progress path and improvement. The passenger car market changed very rapidly due to the fierce competition and advance technology, therefore, it requires the automotive manufacturers to understand the consumer’s preference on time and take fast actions to reflect market changes quickly. Also, Middle-income households in particular are investing in private vehicles such as motorized two-wheelers (TWs) and cars. The demand for small cars is the highest because of relatively lower per-capita incomes and high traffic density in urban areas. Due to increase in disposable income in both rural and urban sector and availability of easy finance are the main drivers of high volume car segments. India being the second most populated country in the world and the growth rate of Indian economy is also high as compared to developed countries, which attracts the presence of huge demand in the Automobile Small Car
The Ford
The firm is a multinational enterprise, with offices in 10 different countries and car stores in some 25 countries. Its main product line is the Tesla electric cars, currently consisting of three models: the Tesla Model S, Model X and Model 3. The Model 3 was launched in 2017 and is aimed at the lower spectrum of the EV market, whereas the model S and X are high-end cars serving the ‘premium’ segment. In this essay, I will examine Tesla’s
It has five doors fastback. So, the above differences between those cars influence the buying decision process of customer. Here, first stages of buying process i.e. need recognition is required for both customer groups of Cayenne and Panamera. Traditional customers of Porsche may ignore the second stage i.e. information search because the information regarding the cars of Porsche is already known to them. But
The Automobile Industry is very complex and to start a business in automobile industry high level of capital investment is required. Not only huge amount of money but also a labor force will be essential, which are the main barriers to enter into the automobile industry. For Example, the US auto industry was once considered safe until Honda Motors gave a big challenge to these companies by opening a manufacturing plant in Ohio. The Automobile industry includes many other industries as well for example, tires and seat manufacture. These industries are the suppliers of the Automobile industry.
[6] Dacia Market Analysis SWOT Analysis a. Strength • Overwhelming support from Romanian government • Updated production plants following the merger with Renault • Open access to European markets • Diversification of models • Strong
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Political factors have huge influence on the profitability of the automobile industry. Political also include goods and services which the government wants to provide and goods
Hence, to look at this car on highway at high speed is a delight. These cars are boast with powerful engines, extra ordinary acceleration and a promise of safety and reliability. The Ultimate “Fraud Am Fahren” which means “The Ultimate Driving Machine”. (GERMAN) (ENGLISH) BMW Logo in chronological sequence: 1927, 1933, 1954, 1979 and 2007 till now.
The customers of Mercedes Benz look for products that have certain benefits that hold value for them. Therefore, in terms of benefits sought, they seek for high-end integrated technology and functioning of the car, along with consistency in performance and most importantly they will look to purchase cars that will offer high sustainability and reliability. The Mercedes is purchased among customers that heavily use the product on a daily basis. As mentioned in the demographics segmentation section that people who purchase these cars are in the high income class group, which means that these customers will regularly use a mode of transportation to travel to workplaces.
Introduction BMW (Bayerische Motoren Werke AG) is a German automobile company which was founded in 1916 and is headquartered in Munich, Bavaria, Germany. BMW is now one of the largest car manufacturer in the world for its exceptional level of quality and producing cars with sporty driving characteristics. The BMW company 's slogan in English is "The Ultimate Driving Machine" or Sheer Driving Pleasure" which was originally translated from German slogan which is "Fraud am Fahren.” In addition to cars and motorcycle, BMW also operates an aircraft engine under the brand name which is known as Rolls Royce.
INTRODUCTION In June 2008, TATA Motors announced the acquisition of brands Jaguar and Land Rover from the car producing giant Ford Motors. The deal was valued at US$ 2.3 billion and is considered an overall success even from intercultural perspective. On the contrary, the deal was speculated to be a huge failure as the world was entering into recession in 2008 and Jaguar Land Rover (JLR) was incurring huge losses. The deal was an all cash deal with 100% acquisition of Jaguar Land Rover’s businesses.
In the beginning of the early 1990’s Porsche faced a severe problem. After orders decreased to 30% from 1986 to 1993 the company was on the verge of bankruptcy. The loss of almost 240 Mio. DM was so far the biggest in the company’s history. Porsche’s day as an independent luxury car company seemed to be over.
The Honda Motor Company, Ltd. was formerly established in the great country of Japan in 1949 by Soichiro Honda and Takeo Fujisawa. The first product that was introduced to the world was called the “Dream” D-type motorcycle. The main focus that founder Soichiro Honda built the company around was to create new values and not to imitate other companies who produced similar products. In 1959, Honda Motor Company, Ltd. entered into the Unite States as the American Honda Motor Company. They settled in Los Angeles, California and was known as the first international subsidiary of Honda Motor Company,
Although many customers are disappointed in the way Toyota has dealt with these issues, it is obvious that their demand has dropped, however Toyota is still a popular brand and people are continuing to purchase their vehicles, some of which know the circumstances. Therefore Toyota’s unethical practice hasn’t affected their brand power. I have included some statistics of their market share and how sales decreased because of these unethical issues with the
The company exports its vehicles to over 120 countries across the globe. The company aims at providing the best technology and performance driven cars to the Indian middle class segment at an affording prize. The company also commits to safety to provide safer ride on the Indian roads. The company has a Workforce of 12,500 employees and a service network