Automobile Industry Case Study

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Acknowledgement

I express my sincere gratitude to my faculty guide Mrs. Shivani Jaswal, Lecturer, Amity School of Economics, Amity University – Uttar Pradesh, for her able guidance, continuous support and cooperation throughout my dissertation, without which the present work would not have been possible.

Abstract India being the second most populated country in the world and the growth rate of Indian economy is also high as compared to developed countries, which attracts the presence of huge demand in the Automobile Small Car Industry.The Indian automotive industry is the 10th largest in the world and is predicted to become one of the major automobile industries in the world. India is becoming emerging market for worldwide
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This money is being spent by the people in buying the mid-size car.
2) Various loan schemes have been launched by the automobile manufacturers and financial institutions giving a boost to the market of mid-size car in India.
3) The government in relation to the automobile industry have taken out various policies such as reducing the import tariffs and also relaxing the equity regulations. This has led to the reduction in the prices of the mid-size cars.
4) The youth in the country are earning high pay packages due to the IT boom in the country. This enables them to buy the mid-size car which further boosts the mid-size car market in India.

The various automobile companies manufacturing the mid-size car for India are:
• Ford
• Fiat
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With better understanding of customer’s perceptions, companies can determine the actions required to meet the customer’s need. They can identify their own strengths and weaknesses, where they stand in comparison to their competitors, chart out the future progress path and improvement. The passenger car market changed very rapidly due to the fierce competition and advance technology, therefore, it requires the automotive manufacturers to understand the consumer’s preference on time and take fast actions to reflect market changes quickly. Also, Middle-income households in particular are investing in private vehicles such as motorized two-wheelers (TWs) and cars. The demand for small cars is the highest because of relatively lower per-capita incomes and high traffic density in urban areas. Due to increase in disposable income in both rural and urban sector and availability of easy finance are the main drivers of high volume car segments. India being the second most populated country in the world and the growth rate of Indian economy is also high as compared to developed countries, which attracts the presence of huge demand in the Automobile Small Car

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