Automobile industry’s contribution to GDP in 2007 was 2.8%. The automobile industry has been seen actively growing in Pakistan a long time, but still it isn’t established well enough become part of the top automotive industries of the world. Looking at the Pakistani market, there is a large range of motorbikes which are used throughout the country as a mode of transportation, despite the potential for growth efforts are still to be made in this segment. Also we need to look at the fact that cars are imported from Japan in large numbers, whereas people are interested in buying manual cars rather than the automatic
Following international trends, the automobile industry in Pakistan showed substantial growth in the years under review. A significant rise in demand for automobiles, propelled at least partly by easy availability of auto leases and loans from banks and leasing companies at low financial cost, was instrumental in the fast growth of the sector. In the past years, there has been a high growth of more than 40 percent per year in the automobile market. The growth in the automobile sector had naturally also given impetus to the allied automobile vendor industry, which also faced problems due to the recent fall in demand. The auto-makers need to take this crucial fact into account that there is still a significant gap between supply and demand for
Facts & Figures Automotive industry grew at the rate of 14.4% over the past decade, making India the world's sixth largest producer of automotives in terms of volume and value. The sector employed 12.5 million people (about one per cent of India's population), directly and indirectly, and contributing nearly five per cent to India's GDP. Currently, India's share to global production of automobiles is 4.9 per cent, making it the fifth largest producer after China, Japan, Germany, and South Korea. Government of India aims to make automobiles manufacturing the main driver of 'Make in India' initiative, as it expects passenger vehicles market to triple to 9.4 million units by 2026, as highlighted in the Auto Mission Plan (AMP) 2016-26. Business
India represents one of the world’s largest automobile industries. The automobile industry can be classified into two-wheelers, three-wheelers, passenger vehicles and commercial vehicles. Passenger Vehicle Industry is an important sector of the automobile Industry. Increasing buying power of the Indian middle class along with easy availability of financing made passenger vehicles an attractive proposition. Besides, the growing organized used car market has also been a positive growth factor in the used car market of the country.
The present Indian economy is characterized by increasing in the consumption rate of four wheelers. Today Indian market has lot of four wheeler competitions not only from the domestic players but also from the global players. The competition in the market is increasing day by day, every manufacture to cut costs and focus on satisfying the customers who will surely help to retain the market share and also to enhance the market growth. All the marketers aim themselves towards the growth of their product. The study is about customer satisfaction towards Honda Car India.
With India emerging as a global automotive hub, domestic tyre companies are expanding their operations and global tyre majors are increasing their presence in the Indian tyre market. The new technological frontiers of the tyre industry in India are radialisation in the truck and bus segments and a shift to high-performance tubeless passenger car radials. Market Segmentation Replacement is the biggest market segment and accounts for about 54% of the overall revenues. The OEM and export segments account for 32% and 14% respectively. Some of the major players in the market are Apollo, JK Tyre, MRF, CEAT, Goodyear among others.
Today, nearly every world-wide auto major has set up facilities in the country. Austria based motorcycle manufacturer KTM, the established makers of Harley Davidson from the US and Mahindra & Mahindra have set up manufacturing bases in India. Furthermore, according to internal projections by Mercedes Benz Cars, India is set to become Mercedes Benz’s fastest-growing market worldwide ahead of China, the US and Europe. The world standing for the Indian automobile sector, as per the Confederation of the Indian industry is as follows: # Largest three-wheeler market #Second largest two-wheeler
The automobile small car sector is changing at a dramatic pace. India’s rapid economic growth during 1990s has raised per capita income significantly which has impacted Indian car consumption pattern change from earlier observed pre-liberalization period. Consumer buying behaviour pattern in automobile small car sector has attracted great interest to a number of researchers as it is riding a wave of change. India is one of the fastest growing economies in the world. The Indian Government’s economic reforms aimed at removal of economic imperfection in various sectors of the economy in July, 1991.
2.1 REVIEW OF LITERATURE White (2014), In his study discussed the factors those play an important role in choice of car buyers and observed that customers negotiate with dealers over price and follow them to every extent to avail incentives as well as low-interest payment plans. He administers that with an increasing trend of multi – car dealers and advertisers should target the right audience, taking into examination the power of children and the collision of life stage. Even after the reality that women are the primary buyers of most new cars, study concluded, the motor trade has traditionally been scornful of women’s role in the car-buying process. Been John and S. Pragadeeswaran, (2013), In their research entitled, “A study of small car