Demographic Analysis Of Apple

Consumer income is in the wider field of economic factors that affect the sales level of the enterprise. Consumers with high income are likely to possess the power and the ability to purchase products from the company in large quantities. Often, individuals with higher income have flexible regarding purchases considering that they have enough financial power to use on basic needs and to save. As a result, such individuals are expected to buy the company products in bulk or more frequently irrespective of the price of the products. On the other side, low-income earners are not expected to purchase the company products in bulk or frequently. Nevertheless, consumer income is widely affected by the rate of inflation which determines the amount of money they receive as salaries and wages as well as the prices of the company’s product. Inflation is widely defined as the continued increase in prices of products and consumers.

As World War II came to an end, the United States entered the 50s. This decade became a major influential time that brought many cultural and societal changes. Categories such as the economy, where a boom in new products increased, the technology world which incorporated new medicines and computers, entertainment when the television became popular and the overall lifestyles that Americans adapted to. All of these topics reshaped and created several advancements throughout society during the 1950s.

In today world of intense competitive marketing decisions often become vital distinguishing factors between industry leaders and other market players. The strategic marketing decision is taken based on their marketing mix i.e. 4 P'S of marketing. Controlling these parameters, companies may consider various internal and external marketing challenges. The marketing mix of the firm in a large part is the product of evolution that comes from day to day marketing, the mix represents the program that a management evolved in the ever challenging market (Bordern, 1994). This paper will study the world -known and reputable airline company, Delta Airlines to approach the context of marketing of the U.S Airline Industry. In the U.S Airline industry,

First of all, how changes in technology or technology advancement will affect the company? In the era of technology, technologies always have a short period of time. New tech will replace old tech immediately this is because companies from all over the globe strive to create a better future for the world with technology. If Apple Company did not upgrade their product more often or create a better technology for their upcoming products, they will not be able to outdo their competitors, the company will not be able to attract any customers from buying the products. Not only that, competitors of Apple will start offering cheap and alternative technology in their own products and services at a much lower cost. This will affect customers loss of interest towards Apple products as they find it no longer unique (Slideshare, 2016). Technological advancement has always force Apple Company to invest a lot in technology as it is largely invested in product research and development field to push the product’s ranking into a much higher rank through their innovative side. For example, one of the most innovative and technologically product will be the IPod touch as it is a big step towards the replacement of basic mp3 (Slideshare, 2014). If Apple Company did not put any pressure towards the research and development department, it is clear to say that without the advance technology, the company will become obsolete. It is a fact that trends of the marketplace are slowing developing into something much more greater. Here is an example of trend of technological development in the industry involved. The biggest trend of all that is developing is cloud computing. The benefits of cloud computing are just endless and it is right now one of the biggest trend of technology development. With cloud computing, it enables companies to share, store and consume resources easier, at a lower cost and with greater flexibility. Not

The continuous releases of new cars, Apple products, and tech gadgets of bigger and better than previous products will only differ in price. The more we spend the more we are helping out economy recover from the previous Financial Crisis. Livingston writes that consumer spending spending is helpful for short term relief in the economy and also long term, balanced growth (Livingston 508). I believe that if another economic meltdown were to occur, then the best way to patch up the cracks is to not be afraid to spend. This may result in a fraction of the time in the effects of a crisis to impact our lives. The money we spend in general influences cooperate companies to continue to hire employees, development, and ship in new

(Philip,2011) “Marketing environment is consists of the actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” . The marketing environment consists of micro and macro environment .

The presence of the numerous electronic suppliers in the electronic industry is a big threat to the existence of Apple Inc. These suppliers exert their presence in the market by aggressively marketing or supplying the products of rival companies. Apple Inc. strategy to beating powerful suppliers borders on the characteristic of its business model (Noren 2013). The fits into the distribution channel as a wholesaler. In this model, the company sells its products or distributes its products to retailers. Largely, the entry of the company into the distribution channels has limited the threat of major or powerful suppliers. The company has created its own retail stores and online web marketing. This approach aims at capturing the consumers that would want to order the product directly from the manufacturer. In fact, the online marketing model does not only enable the firm to sell directly to the respective consumer, but also enables the firm to identify the unique needs of the consumers. The direct link between the consumers and the company is critical to continuous growth of the company. Apple Inc. strives to limit the time between ordering for the goods and receipt of the same. Normally, long distribution channels do not only influence the pricing of the products, but also the time when the consumers receive the product. Apple Inc. commands a great power in the market because it has differentiated

One of the major factors that influence consumer buyer behaviour is psychological factors. Psychological factors can be distribute into five categories, that is motivation, perception, learning ,beliefs and attitudes and this all can influence a person’s buying choices.

The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified. The subsequent market program of the firm depends on how the market identifies the potential customer, profiles them, target them and positions his offering in the minds of customer. These concept is also known as STP (Segmentation, Targeting

Conflict is unpleasant, but inevitable throughout life. In any situation involving two or people, conflict may arise. Conflict can be defined as, “any situation in which incompatible goals, cognitions, or emotions within or between individuals or groups lead to opposition or antagonistic interaction” (Learning Team Toolkit, 2004, pp 242-243). People come from different backgrounds and live through different life experiences therefore, even when working towards a common goal, they will not always agree. Major conflict that is not dealt with can devastate a team or organization (Make Conflict Work, 2008). In some situations, conflict can be more constructive than destructive. In this paper we take a look at two technology giants,

New Innovations: even though the architecture of Apple products is proportionate, its portfolio is not. Company offer customers a number of various ways to enjoy its products. By giving consumers and chance to employ Apple in their living rooms, sine and offices, Apple do it easy to keep on loyal to brand

Apple 's vision is to create and deliver electronic music and personal computers to individuals, teachers, employees, students, and computers used in government agencies and companies. Apple 's strategy focused on enhancing its ability to design and contribute to its development, It’s easy to use and distinctive design and innovative.

Economic factors include factors like inflation, economic growth, interest rates, and currency exchange rates (Kotler, 2009). When an economic crisis occurs, it may lead to an economic recession, which affects the advertising industry. Whenever an economic crisis occurs, the advertising industry is the first one to experience a financial cut-down. During economic recession companies view advertising as an extra expense which the can ignore to stabilize the financial status. Such a cut-down affects the industry and anyone related to this sector. On the other hand, inflation rates have a negative effect on the growth of the advertising industry. Inflation rates affect the prices of goods and services which also affects the purchasing power. If the purchasing power of the consumers decline, manufacturing industries will experience low returns. They will shift the burden to the advertising industry by reducing investment in the industry and therefore affecting growth. The other economic factors also affect growth in one way or another (FME, 2013). The interest rates also affects the investments in the advertising industries. If the interest rates increases, the investment in the advertising industry will be more attractive and more investors will be willing to invest. As more investors are willing to invest in the advertising, industry there will be more opportunities to explore and therefore

Three other equations (Equations 5-7) will be estimated to observe the behaviour of the demographic indicators' coefficients when control variables are present. Aside from the three main regressors, economic indicators are added as controls in Equation 5, while only governance indicators are included in Equation 6. In Equation 7, all economic and governance indicators are present in the regression analysis.

Therefore, it can be said that the recession economics refers to the slowdown in the economy that led to the end of the business cycle. Some leading indicators of economic recession is the ratio of unemployment, inflation, GDP, and earn a profit by business organizations, income, investment spending, bankruptcy, capacity utilization and so on.