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Demographic Factors Essay

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Analysis of Demographic factors of the Consumers in Tamil Nadu
The corporate social responsibility comprises of various factors like Economic Dimension, Ethical Dimension, Legal Dimension, Philanthropic Dimension and also newly added Dimensions viz., Environment Dimension and Stakeholder Dimension and the consumer behaviour factors such as Consumer Perception on CSR Motives, Brand Differentiation, Corporate Reputation, Purchase Decision, Consumer Satisfaction, Consumer Trust, and Consumer Loyalty were also identified and taken into account in the present study, in order to find out the impact of corporate social responsibility practices on consumer behaviour.
This paper deals with the analysis with respect to the objectives of identifying …show more content…

FMCG companies are doing a number of practices and the consumers of FMCGs are affected by such practices. It creates a positive attitude in the minds of the FMCG Consumers and it may reflect in their purchase behaviour. At this juncture, it is essential to study the demographic details such as Place of Respondents, Gender, Age, Marital Status, Educational Qualification, Monthly Income, Family Size etc., as the demographic details are important for studying the link between the corporate social responsibility factors and consumer behavior in a clear and an elaborate manner.
A MODEL OF IMPACT OF CSR PRACTICES ON CONSUMER BEHAVIOUR TOWARDS …show more content…

 The respondents highly agreed that the main motive of company practicing CSR is to get publicity and companies practicing CSR to get profit. But the consumers have strongly agreed that they felt good when they purchase socially responsible products and they strongly agreed that the FMCG Company has good reputation whey it involved in such practices. The consumers moderately agreed with the other variables of CSR Motives, Brand Identification and Corporate reputation.
 The consumers in Tamil Nadu more moderately agreed that they purchase from the FMCG companies which conducts CSR initiatives, they consider themselves a socially responsible consumer, they not at all ready to buy products from socially irresponsible company with an additional thing for free. And also the consumers moderately agreed with other boycott variables also which denotes that the consumers give much importance to CSR practices when they purchase FMCG

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