There is a questionnaire. A random sample of 100 consumer participants answers it . After analyzing the result, the finding shows that the use of technology helps people try online shopping and know its benefits. Also,consumers online shopping have many characteristics such as (age,education,gender,and experience). The finding also proved other factors effecting on-line shopping as saving time, price, security and delivery services.
Online Shopping Behaviour in the Digital Era Abstract Recent study has shown an interest in indicating consumer motivations that affect the online shopping behavior. Definitely, it is developing a conceptual model that addresses consumer value perception for using online shopping versus the traditional shopping. A lot of data showed that such factors like good quality ,price, service and treat quality are completely impact perceived value and purchase intents in the offline and online network. Consideration of online and offline buyers can be classify to see how value is established in both ways. It is hitherto to recognize what factors influence online and offline shopping choice progression.
The overall results prove that the respondents have perceived online shopping in a positive manner. This clearly justifies the project growth of online shopping . The frequency of online shopping is relatively less in the country. Online shopping organizations can apply the relevant variables and factors, identified from the research , to create their strategies and tactics. The organizations can prioritize the consumer inherent and unequivocal requirements in online shopping environment.
2.1 LITERATURE REVIEW Online Shopping is a current phenomenon which has developed a great importance in the modern business environment. The evolution of online shopping has opened the door of opportunity to exploit and provide a competitive advantage over firms (Kumar, 2014). Since the late 1990s, online shopping has taken off as an increasing number of consumers purchase increasingly diversified products on the Internet (Zhou, 2007). Online shopping is among the most popular activities of the internet, yet the reasons why consumers buy online are still unclear. Although it is implied that consumer acceptance of online shopping is affected by different products not many studies have adopted this view (Keisidou, 2011).
The findings of the study revealed that there was a high level of awareness of online shopping but very low use of the same. Findings also showed that online shoppers were mostly male, most of them were aged 30 years and below and most earned higher incomes. Some of the reasons cited for non-adoption of Online shopping were concerns about financial security and discomfort in sharing of personal information online. Some of the reasons cited for adoption of online shopping were the ease of buying products from anywhere in the world, and the ability to choose from a wide variety of
Most of the companies have their own online shopping sites so that they can attract the customers from international arena. Online shopping has made a transaction easier than it was and online stores offer consumers benefits by providing more variety of products and services that they can choose from (Lim und Dubinsky 2002). The traditional retailers offers only the limited number of product because of the storage problem and different other factors. Thus, customers may not find different varieties as offered in online shopping sites. To overcome these problems, the electronic stores like Saturn, Media Market and Conrad have also the online sites where they can offer more products then in their outlets.
Consumer may also want to experiences shopping, to know about the products and services as well as which channel that best suited the group of customers N Lakzad, M Behravesh (2011). In online shopping, consumer purchases are based on product information, product offering, images and pictures of the product in comparison with traditional shopping and which consumer is able to taste, touch and smell the products. The similarity of online shopping and brochures is consumers could not have a physical touch and smell the products. In online shopping, there are resemblance between looking through brochures or catalogue and browsing through online shopping where the consumers have limits in touching or smelling the item (Spiller and Lohse, 2010). The key behind online shopping is due to the convenience (Eastlick and Feinberg 1994).
Majority of respondents shop online but still the respondents think the reason of not shopping online is due to inability to touch and see the product physically while shopping It has been found that internet literacy has significant relationship on online purchase, thus proper care should be taken to promote internet literacy so as to promote online shopping. From the study, it was found that online product price listing has significant impact on online purchase. Thus, if online shopping is to be promoted then online price listing should be less compared to traditional market price listing. The online retailers need to provide more competitive price and variety of product to attract customers and encourage them to make purchase decision. It has also been found that website usability has no significant impact on online shopping, which means that ease of use of website has no impact on whosoever is internet literate and who shop online.
Also most of customers are involved in branded products. It can be seen that momentary price discounts impact a significant aspect in buying decision, and sponsorship has an adverse effect on buyers. Many customers go at fairs and exhibitions concerned by the new products, by the producer's prices or the variety of supply. Online advertisements also influences the buying behaviour of customers to a main extent. Article 3 (Priyanka, 2012)This study has found out that Overall in a study on impact of online advertising on consumer behaviour, the outcomes which came from the survey which is conducted over the 100 number of people from Lucknow (Raja ji Puram & Alambagh) city.
People utilized to do online shopping because of its convenience. • The three factors that were discovered display a momentous in affecting online shoppers and consumers. The finished allocation displayed that the worth was the main factor for the whole example populace, and that subsequent factor was belief was closely pursued by convenience. • Thesegment was generally belief oriented and the respondents had a elevated affirmative attitude towards buying books online. • Customers are enticed to online shopping not merely because of elevated levels of ease, but additionally because of broader selections, competitive pricing, and larger admission to information.