ipl-logo

Online Consumer Behavior And Psychographic Research

1585 Words7 Pages

Dr. Sunanya Khurana and Ms. Baljinder Kaur (2015) in their research found that e-commerce and e-marketing are mostly influenced by demographic and psychographic factors. Online marketers now know that who are shopping online, what are their preferences, how consumers gets information and use it to buy online products. Most influential factors of online shopping are convenience, ease of use, security cost saving and time saving. Educated and younger age consumers are the most important shopper online. Marketers have to modify their online marketing strategies according to the consumers likes and dislikes.

Vidhi Baheti and Leena Ajit Kaushal (2015) in their study found that there was no significant difference between perceived cost and various demographic characteristics of consumers. But there was a difference in consumers who are aware of online shopping of grocery and not aware of it. Other factors like perceived risk, convenience, and perceived enjoyable factors and demographic …show more content…

It is observed in the study that 41% gets information by advertisements, 29% by e-mails, 17% by promotion activities and 13% gets information by others. Results shows that 32% uses internet for information, 28% for fun and entertainment, 24% for online shopping and 16% for other activities. Internet marketing saves consumers time and money. Consumers are motivated towards online shopping for discounts, cheap offers and security purposes. Study found that consumers feels convenience in online shopping when marketers offers additional facilities like e-mails, voice calls, after sales services and feedback

Show More
Related

  • Pmhs Core Competencies

    486 Words  | 2 Pages

    A strength of PMHS service coordination units is that services are aimed to assist the “whole person.” We meet consumers at their levels, work on what is important to them and create an individualized approach to help each consumer. Additionally, strength of the unit is paperwork. From intake to closing, paperwork provides structure to the unit and stands something tangible for both consumers and SCs to see their progress, even if they still have more work before obtaining all of the consumer’s goals. On the other hand, limitations include a disproportion number of SCs compared to other unit.

    Read More

  • Writing In The Human Service Profession

    1098 Words  | 5 Pages

    Firstly, providing services for a client often involves more than one service professional that may or may not be within the same agency. Communication between those professionals is key to the quality of care that client will receive. Secondly, many agencies also include more than one service program, and inter-agency communication between service providers, program directors, and executive management is vital to sustainability. Lastly, there is also the fact that many services are fund either by a government assistance program, or through insurance, and those agencies require good communication. Due to the diversity of audience, writing in this field is made very clear and often straight to the point.

    Read More

  • Purnell's Model Of Quality Improvement

    266 Words  | 2 Pages

    Services that are designed to meet the needs and expectations of patients and their Community. Include Systems that

    Read More

  • Patient Engagement Strategies

    663 Words  | 3 Pages

    Likewise, encourage patient feedback, and when appropriate, make changes to the way you deliver services based on comments

    Read More

  • Essay Explain How Active Participation Promotes Independence In The Tasks Of Daily Living

    889 Words  | 4 Pages

    For example: If I was to go in and do all the house hold tasks such as cleaning, changing beds, cooking etc., this could lead to the service users thinking that it’s the staff’s job to do the tasks when really it may be that the service users are actually supposed to help and participate in those type of tasks. So reading the daily logs, care plans and activity planners for the service users is a must because not only do I know what my responsibilities are I also find out what the service user’s roles and responsibilities are in and around the home to keep them independent. Using the service will have confidence in the organizations involved if information is clear; the service will be more efficient because each party will know what they need to do. Overall it will portray a more positive professional image as well as satisfaction for the person using the

    Read More

  • Understand Effective Communication In Health And Social Care

    228 Words  | 1 Pages

    The type of relationship you have with service user will encourage them to speak to you about problems they might have. The positioning of chairs at an angle and using a table will make

    Read More

  • Essay Assess The Suitability Of A Range Of Monitoring Techniques

    475 Words  | 2 Pages

    Monitoring complaints and problems Social Media feedback Surveys Mystery shoppers Gathering customer feedback/evaluation is a well-established way of generating meaningful information about service and any complaints or issues customers may have experienced. It will also help to identify potential problems that cause the negative feedback and complaint. On way to monitor is by looking at the sales numbers – you can look into first purchases, subsequent visits or cross sales .It is important to keep in mind that while the sales numbers provide valuable information about your customer service and upsells, they do not offer you the ‘full picture’ of the quality of your service

    Read More

  • Mkt 421 Week 4 P's Marketing Strategy

    1479 Words  | 6 Pages

    How quality services are implemented and monitored –As a matter of first importance they ought to give preparing system to their staff .so they can take in the ethic qualities, can change their state of mind. So they will have the capacity to go to their customers after that they can sort out meeting furthermore they can do some gathering examinations and notification that the amount of change get the customer’s

    Read More

  • Franchising Versus Company-Run Operations: Modal Choice In The Global Hotel Sector

    1648 Words  | 7 Pages

    Licensing and Franchising. The authors (Y Cao, K Townsend, P Daniel) initially draw out that there is still a lot of grey area and a lot of disagreements amongst the community of scholars as to what should be correct measure of customer satisfaction. Some researchers seem to favor SERVPERF (Service Performance) as a viable metric for measurement of service quality while some seem to lean more towards SERVQUAL (Service Quality). Though none of the groups seem to disagree on the fact that in the end the common denominator for customer satisfaction would customer perception of the service; his expectations and his perception of the service actually

    Read More

  • Reflection On The Role Of Supervision In Social Work

    1819 Words  | 8 Pages

    INTRODUCTION After intervening or interaction with different stakeholders within the service industry it is always important for a practitioner to reflect on those interactions or interventions made. The reflection helps us evaluate our growth at personal and professional levels. Supervision is a good aspect of personal growth of different people and it is important that people receive supervision.

    Read More

  • Compare And Contrast Shopping Online And Online Shopping

    851 Words  | 4 Pages

    We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.

    Read More

  • The Cause And Causes Of Online Shopping On The Internet

    996 Words  | 4 Pages

    Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.

    Read More

  • Impact Of E Commerce On Consumer Behaviour

    1462 Words  | 6 Pages

    Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).

    Read More

  • Benefits Of Online Shopping Essay

    1142 Words  | 5 Pages

    Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.

    Read More

  • Persuasive Speech On Online Shopping

    765 Words  | 4 Pages

    More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and

    Read More

More about Online Consumer Behavior And Psychographic Research

Open Document