Denison Organizational Culture Model

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2.2 Organizational Culture
Organizational culture is a system of shared meaning held by the members or the employees of the organizations that differentiate the organization from other organization. The organizational culture may be established by the culture of the employees itself or directed by the leader of the organization (Robbins & Judge, 2013).
Based on Denison’s model comparison organizational culture model is influenced by four important factors which are, involvement, consistency, adaptability and mission. This four factors will build a culture that will planted inside the employees in the organization (Ahmad S. M., 2012).
1. Involvement
An organization or a company can be categorized as a company with high involvement culture
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The involvement culture involved by three indices which are:
• Empowerment : The employee has the right to decide and manage their own work. This increase the sense of belongings to the company
• Team Orientation : The way of the organization work is highly influenced by the cooperative work from all the employees. Team effort highly influence the company performance.
• Capability Development: The organization care about the employees development and do a high investment to improve the employee’s skill and ability to stay competitive in the market.

2. Consistency
An organization could be categorized has consistency culture when they are consistent, well coordinated and well integrated. The employees are highly commited and have a clear code of conduct that stated do’s and dont’s in the company. This culture becomes a powerful basis for the company to be stable and have a conducive internal situation (Ahmad S. M.,
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Three indices of adaptability culture:
• Creating Change: The company is ready to adapt with the changing needs in the market. They are able to read the new trend, anticipate the future conditions and read the situation in the market.
• Customer Focus: The company understand really well about their customer’s needs and wants, customer satisfaction is a big issue for the company
• Organizational Learning: The organization or the company translate the situation in the market into the opportunities for increase the knowlege, innovation and capabilities.

4. Mission
To be succeed a company must have a clear purpose and direction that could be translated into a company’s goals. The employees should be understand and have a concept about what the company wants to become in the future or in the long-term (Ahmad S. M.,

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