Denver Health Promotion Strategy Paper

743 Words3 Pages
Promotional Strategy
The Centers for Disease Control and Prevention (2011) note on their website, health care marketing is different than traditional marketing. They explain that health care marketing is “creating, communication and delivering health information and interventions using customer-centered and science based strategies to protect and promote the health of diverse populations” (Health Marketing Basics, para. 1). This is essentially how Denver Health promotes its services to the public. Denver Health’s marketing communications mix includes most categories Armstrong & Kotler (2015) describe in our text (p. 368-369). They do advertise in various media including newspapers, magazines, television, radio and billboards. But, they do
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They are committed to their statement of “Level One Care for All”. Thousands of Denver residents rely on this medical organization for their families’ health and care. Through their established reputation and continued marketing of their services, they will continue to grow, innovate and seek to provide quality health care to future generations. It is difficult to market a hospital, yet their public relations department keeps the organization in the eye of the community. This is their strongest promotional strategy and has greatly contributed to their…show more content…
Those that hold this organization at arm’s length because of this mission would do well to remember Proverbs 14:21, “He who despises his neighbor sins; But he who has mercy on the poor, happy is he” (NKJV). Denver Health strives to serve everyone the same, providing the greatest patient experience possible. Quality need not suffer for this organization to serve the destitute of Colorado. The rumor of low quality needs to be remedied. Denver Health is a well-intentioned organization serving the Denver metro area for over 150 years. But the public really needs to see the heart of Denver Health to trust that its quality and seek them out as their health care provider of choice. This organization should embrace societal marketing to maintain its relevance going forward, and provide an outlook on their desirable product of quality health care and great patient experience (Armstrong & Kotler, 2015, p. 515).
In order to accomplish this, what I would suggest is an increased media presence through their PR department. This should include a series of commercial advertisements revealing the inside operations of Denver Health and their loving community of employees. This should include real patient testimonies as evidence to the public will see the heart of this organization as well as the quality of service Denver Health can bring to the
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