Deontological And Virtue Ethics Case Study

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1. Deontological and Virtue ethics
Looking at Tesco’s Horse meat scandal, an important ethical factor that Tesco fell short on was the deontological and virtue ethics. For Tesco, it would be a great difference if they had implement it. Deontological ethics is defined as the normative ethical position that judges morality based on action following a rule. To make it simple, it means having a sense of duty to the public. With this, it would made Tesco’s customers to be receiving the highest quality of food. Althought, one can’t expect the quality to be high for such price, the quality must in line with what the customer expects when purchasing it. Gender bias within Wal-Mart stores would be against the core values of the company. If there was a disparity, then that would simply be ethically wrong and would need to be immediately remedied. Walmart should also practice deontological ethics. Managers would have a duty to uphold the fairness and honesty throughout their work. This would make sure that all Walmart employees had the basic rights and chance to live above the poverty line. At last, this would greatly remove the gender and poverty issues faced by Walmart.

2. Utilitarianism
This ethical theory is initiated on
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It accounts a person morale, motivation and reputation when rating an unusual and irregular behavior that is considered unethical. Following Walmart’s bribery scandal, it is immoral. This is due to the fact that bribe taking and giving is not done by a virtuous person; instead, bribery is seen as an act of an individual who has a deficiency of moral values (German, n.d). As Walmart receives numerous complaints of bribery every year, the company should integrate this ethical theory in their people and system. As a conclusion, this will change their people towards bribes, leading them to restrain from more corruption and bribery
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