Department Store Case Study

A department store is a retail establishment offering a wide range of consumer goods in different product categories known as "departments". In modern major cities, the department store made a dramatic appearance in the middle of the 19th century, and permanently reshaped shopping habits, and the definition of service and luxury. Similar developments were under way in London (with Whiteleys), in Paris (Le Bon Marché in 1852) and in New York (with Stewart 's).[1]

Department stores today have sections that sell the following: clothing, furniture, home appliances, toys, cosmetics, houseware, gardening, toiletries, sporting goods, do it yourself, paint, and hardware and additionally select other lines of products such as food, books, jewelry, electronics,

Whiteleys in Westbourne Grove was first to grow to department store size. By 1867 it consisted of 17 departments and by 1890 it was operating in a purposely built department store and had over 6,000 staff employed in the business. Barkers of Kensington can be defined as a department store by 1880, when it encompassed 15 neighbouring stores, and in 1889 the company moved into a new, large building. It was taken over by House of Fraser in 1957 and closed for business in 2006. Peter Jones in Sloane Square had grown to department store size by 1890. Harrods was reborn as a proper department store in 1889, after a devastating fire in 1883. John Lewis Selfridges was opened in 1909 by the American entrepreneur Harry Gordon Selfridge, and thus became London 's seventh department store. House of Fraser owns and operates several department stores across the UK. Harvey Nichols of Sloane Street, Knightsbridge is Harrods ' closest competitor. Debenhams is one of the UK 's most popular department

Also, Kendals in Manchester can lay claim to being one of the oldest department stores in the UK. Beginning as a small shop owned by S. and J. Watts in 1796, its sold a variety of goods. Kendal Milne and Faulkner purchased the business in 1835. Expanding the space, rather than use it as a typical warehouse simply to showcase textiles, it became a vast bazaar. Serving Manchester 's upmarket clientele for over 200 years, it was taken over by House of Fraser and recently rebranded as House of Fraser Manchester – although most Mancunians still refer to it as Kendals. The Kendal Milne signage still remains over the main entrance to the art deco building in the city 's Deansgate.

In Edinburgh, Jenners saw a similar development. It starting as a drapery store in 1838, which by 1890 had grown into Scotland 's largest retail store by gobbling up all the small stores in the neighbourhood. In 1895, after a devastating fire, a new ultra-modern building opened, with lavish electrical lighting, hydraulic lifts and air conditioning. Four hours after the grand opening, 25,000 people had already