Departmental Store Case Study

Question no 1

Take a trip to departmental store ,Evaluate the in-store marketing effort , which categories or brands seem to be receiving the biggest in-store push? What unique in-store merchandising efforts do you see?

Answer:-

Marketing is a process of communicating the value of a product or service to customer. For the purpose of selling .marketing is an organizational function and a process that creates or delivers communicating value to the customers. In the store they give us a satisfaction for buying things with a proper management which helps customers, that also benefits the organization. Marketing is a main function of the store activities .marketing understand the behaviour of the customers and get knowledge about our likes and

1. Networking We know very well that marketing is a key to the success of a brand .every brand want to get success .a brand do many efforts in marketing process . networking is the marketing effort .Every brand makes a network of all of their products .

2. Advertising Advertising is a very important marketing effort .every brand advertises its products on different TV channels , web sites, social media , newspapers , magazine , to promote those products.

3. Free samples Sometimes a brand allows a customers to try its product without paying money .it gives free sample the customers .it is another very important effort of marketing.

4. Publicity It is a marketing effort . every brand needs publicity of their products because with the help of publicity they can spin the attention of the customers to their products and make a picture of their product in the customer’s mind. for this purpose brands take some celebrity or brands can also held some seminars

customers will try to buy those things or goods more which give them more benefits at same price and quality . if some brand offers buy one get one free offer it will definitely promote the sales of that brand.

4 Marketing level: Marketing is a key to the promotion of a brand sales .high level of marketing refers to the high sales level of good and product of the brand .every brand try to increase the marketing level of their product for this purpose.

5 Packaging : It the products of a brand are beautifully packed its promote its sales and twist the attentions of the people and the customers .they will want to buy that product . for example on the valentines day if a box of chocolates is normally packed and other box beautifully packed at the same price then he customers will defiantly buy beautifully packed chocolate box .this is the reason on every event most of the brands changed their packaging for promoting its sales.

6 Environment: Every brand try to keep their market clean it is one of the efforts of merchandising .clean and healthy atmosphere always attracts the customers attentions towards the market and the brand. people like to shopping in clean environment that is why clean atmosphere promotes the rate of sale.

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