Departmental Store Case Study

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Question no 1 Take a trip to departmental store ,Evaluate the in-store marketing effort , which categories or brands seem to be receiving the biggest in-store push? What unique in-store merchandising efforts do you see? Answer:- Marketing is a process of communicating the value of a product or service to customer. For the purpose of selling .marketing is an organizational function and a process that creates or delivers communicating value to the customers. In the store they give us a satisfaction for buying things with a proper management which helps customers, that also benefits the organization. Marketing is a main function of the store activities .marketing understand the behaviour of the customers and get knowledge about our likes and…show more content…
1. Networking We know very well that marketing is a key to the success of a brand .every brand want to get success .a brand do many efforts in marketing process . networking is the marketing effort .Every brand makes a network of all of their products . 2. Advertising Advertising is a very important marketing effort .every brand advertises its products on different TV channels , web sites, social media , newspapers , magazine , to promote those products. 3. Free samples Sometimes a brand allows a customers to try its product without paying money .it gives free sample the customers .it is another very important effort of marketing. 4. Publicity It is a marketing effort . every brand needs publicity of their products because with the help of publicity they can spin the attention of the customers to their products and make a picture of their product in the customer’s mind. for this purpose brands take some celebrity or brands can also held some seminars…show more content…
This brand has reached height of success. People demands Each and every product of nestle . Nestle nido (milk), nestle coffee , nestle fruitavital , nestle milo, nestle frozen food, nestle water, nestle yogurt , nestle chocolates are very famous among the customers that is why this brand is receiving biggest in-store push. Philips: Philips is the most convenient in-store brand .people believes in its quality and buy this brand without hesitation .all its products are long term. It has made our life more easier and more simple and lessen our burden in our busy and difficult life . Philips is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations there are many appliances of Philips, Washing machine ,iron, microwave Oven ,AC , air fryer , soup maker ,grill, toaster, juicer , multicooker , TV . This is a worldwide brand all the people of the world use it and admire it because of its quality or ability .
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