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Fiive Advertisements Essay

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FESTIVE ADVERTISEMENTS
Malaysia is a multiracial country with a diverse range of religions to complement its rich heritage. Hence, it is no surprise that Malaysians celebrate a plethora of religious festivals throughout the year. Recently, corporate giants like Petronas, TM, Tenaga and Astro, have taken to airing television commercials (TVCs) with a local touch when greeting their customers from various ethnic groups (Li, 2011).
Advertisements represent the real life of a society. As a type of media, they mirror dominant values, attitudes and habits practised in a society in creative ways. They highlight images that reflect the society, which impart insights by which we come to understand the world at large (Mc Fall, 2004).
Advertising is the …show more content…

These advertisements often focus on imparting ideologies of the festivals and also concepts found in contemporary societies by highlighting those concepts, which are often lacking or missing in a modern culture.
In the journal by Zurina Zubir & Zaemah Abdul Kadir (2012), she used a Petronas Advertisement as reference. It is said that Petronas festive advertisement, to name one of them, is the Eid Al-Adha advertisement aired back in the year 2003, whereby the said advertisement gives clues as to what values, experiences and walks of life which are assumed to be shared and embedded by the people of Malaysia.
Referring to the advertisement, it can be seen that there are many cultural values that we practice in which is portrayed in these festive advertisements. It can be said that many festive advertisements are reflections of reality in which we live in. This is because in order for people to relate to a certain festive advertisement it must be relatable and similar to their current reality in which they live in. For example the ideals and moral values central to every race’s identity such as being polite, respecting the elderly, and family values as well as traditions that we practice which exists in our every day life and

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