Competitor SWOT Analysis 1. Subway Subway Offerings Strengths Weaknesses Product Subway Melt Meatball Marinara Tuna Sandwich This is a very popular sandwich and by observing their operations, a lot of their customers order this particular sandwich The sandwich actually tastes good. And it is one of their popular seasonal offerings. The tuna sandwich is one of the basic sandwiches that people constantly order from them and is easily one of their best sellers The ingredients that they use don’t really live up to their, eat fresh daily motto. Their ingredients look like they were refrigerated and reheated.
However, the low calorie content of subway sandwiches makes it deserving of its price. Subway has always maintained better quality of food products and hence kept their prices a bit higher to match the product quality. Off course, the quantity of a sub sandwich is big too so in general, it is at par with other competitors. Promotion: Subway uses numerous strategies in their promotional activities. Their slogan “Eat Fresh” emphasizes on the fact that its items are all freshly baked and made from fresh ingredients.
Generally, it is healthier than fast food. It is because convenience food meals contain a lot of calories, fat, sugar and salt, according to “The New York Times Health Guide” (Pritchard, 2011). But in spite of the health risks connected with consuming junk food, it still remains very popular; and people continue eating convenience food just because they do not have time to prepare some meal at home. That is why it is better to take into account fast homemade food, nutritious and healthy. It is generally believed that fast food is one of the most convenient and inexpensive ways of eating.
Subways reflect on the demand of healthy consumers and have high awareness about healthy lifestyle. Many varieties of set meals are offered and enable customers to choose their favourite vegetables and apply on their sandwiches. Subway also specially provides the meals for those vegetarians. Besides, Subway outlets could easily find in many places such as around high school or work places, so that people can settle their meals easily especially for peak hour people who rush for work. Subways also have been using the non-traditional location to operate their business such as airport, hospitals or supermarket basis (Riina Liutu, 2010).
However, there are very few who promote a healthy lifestyle. The market is filled with junk food, which is unhealthy but because of them people has gained a lot of appetite, which is making them sick and unfit (Story, 2008). The junk food chains provide delicious tastes on the cost of health and money. From the managerial perspective, healthy food chain is going to be very successful initiation of a place where a healthy life’s style is promoted with both health benefits and control over unhealthy oily fried food, which is making people unfit (Walker et al., 2010). This is a very distinctive product for the customers to relish from the mentioned delicacy.
Comparison-contrast Essay 1 (Two restaurants) I’ve always liked going out to eat. There are some differences and similarities between my two favorite restaurants. The first one is the Cheesecake Factory and the second one is Jan Burger. Both have delicious food, they are always surrounded by people, and the staff are so friendly and helpful. If you want to eat in any one of them, no need to make a reservation.
Café will provide people with menu composed solely on the basis of healthy products. However, the café’s menu of healthy fast-food - it 's not only the products without chemicals, it is also a food without chemicals, steamed, boiled, without harmful soups, spices, preservatives, low-calorie, but delicious. Almost everyone think that delicious dishes are always harmful, but such café will make dream “Eat tasty, but healthy” true. The café’s menu will be divided into “healthy low-calorie fast-food” and “healthy high-calorie fast food” sections in order to let consumers to control their ration. Menu will have a huge choice of burgers, hot-dogs, pizzas and sandwiches that are provided in mostly every fast-food cafes, like BBQ Burger.
Company Type: Restaurant Name: Wing Zone Introduction Wing Zone is a restaurant that offers Indian cuisine. They provide its customers with a wide selection of healthy dishes including vegetarian and non-vegetarian. Marketing Analysis Macro environment Demographic • Male and female • Age 15-55 • Eat out several times a week • Tend to like hygienic restaurants • Yuppies • Professionals that work closer to the restaurant location • College students that go to colleges near to the restaurant location • Tend to appreciate presentation of the food • Prefer healthy food due to health concerns • Vegetarians • Non-vegetarians • Targeted population is estimated 38000 Political Political situation of the country should be stable. If the situation is
It’s also cheap, tasty, and best of all, convenient . B. Nowadays , the popularity of fast food become quite popular due to competition in food industry . Fast food are constantly trying to please growing consumer demand by selling more food at lower prices. In the past , people used to ate home-cooking . Because home cooking is delicious , health and they could be communicate between family .
Disadvantages of Fast Food Have you ever imagined your life without fast food? Have you ever thought of the taste of your day without the yummy ice cream, French Fries, or the finger licking chicken strips? Could you live without a sip of the refreshing fizzy drinks in the hot weather of Saudi Arabia? Fast food is a type of food that is prepared and served rapidly in a fast food restaurant. (Merriam-Webster.com 1) Fast food is loved by almost everyone as it is attractive, tasty and cheap.