Mimi's Makeup Business Plan

Mimi’s Makeup is a makeup salon, school, and relaxation based store. We want to be the most popular makeup store with reasonable prices, with products from every brand known in the makeup business. Everyone, who is anyone, is welcome and will not get judged by any means. Everything you see will be organized, clean, and ready for use. I, Miriam Morris, is the owner and CEO of this business. I will be there at all times making sure my employees is doing their job at all times and making sure my customers get the help and products they need. Also, I will be the instructor for the makeup lessons. We will also have security at all times to make sure no one will be harmed and to make sure everyone is doing what they supposed to do. Our moto is “Don’t

Wherever you go in the store you will be amazed. High-end makeup will just have testers on display. All primers, setting sprays, and drugstore products will all be out on display. There will also be makeup removers and applicators everywhere for anyone to use. Mimi’s Makeup will be the best makeup store built.

Business Description & Vision
Mission Statement:
My mission for this makeup salon is to make all women feel pretty in their own skin.
Vision:
My vision is that one day I will have all kinds of individuals inside doing their own makeup with great products that complements their skin, texture, color, and features.
Goals:
The goals I want to set for this business is that, one day I would like to have V.I.P. customers and new members get coupons for half priced makeup and one session to use the makeup

It’s ran with only a few employers. All high-end product testers will be put on shelves and a backroom will have the fresh makeup products that want to be purchased. The drugstore department will have all brand new products out with testers in the front. Everywhere you look there will be mirrors. All employees will have keys to every room in the store. Anything you need they will be able to get for you. The owner and assistant manager will be at the store every day but the co-CEO and cosmetic manager will be there every other day. There will always be some kind of manager there to help the regular employees.
Marketing and Sales Strategy
Customers:
My customers will gravitate towards Mimi’s Makeup because we are the friendliest and most welcoming makeup store. Anybody who’s into makeup or want to start getting into makeup can come shop and have fun while doing it. We will play music in the background while you shop. Also, the store will be decorated with pink and black furniture and