interviews, in-depth case studies and other qualitative techniques. 2. As stated earlier, quantitative research is well-suited for the testing of theories and hypotheses. What quantitative methods cannot do very well is to develop hypotheses and theories. The hypotheses to be tested may come from a review of the literature or theory, but can also be developed using exploratory qualitative research. 3. If issues to be studied are particularly complex, an in-depth qualitative study, like a case studyis
methods are used to study the themes in Orwell’s books and what the most common themes in his works are. The research was done, using the comparative and the descriptive research designs and the case study method, to compare the methods from twelve articles and describe them, using an in-depth study. This research came to the conclusion that in investigation of the themes in George Orwell’s works scholars tend to use comparative research design, descriptive research design and a case study method. The results
collection procedures for the study. 3.1 STUDY SITE This study will be conducted in Mahalapye in the Central District of Botswana. 3.2 STUDY DESIGNS The study utilised the descriptive research design. According to Barbie (2010) descriptive design focuses on describing situations. The descriptive designs in a social research are geared to answer the “what, where, when and how” questions normally asked in research. Furthermore, Bickman and Rog (1998) also suggest that descriptive studies can answer questions
Methodology is concerned with the study type and data collection techniques that can be used. The methodology to be used in this research is a descriptive and non- experimental method. It involves the systematic collection and presentation of data to be used in analysis of the marketing strategy of Tick school. The participants in this study will be drawn from the management of Tick Schools and operational staff. Data will be collected through qualitative questionnaires, in-depth interviews and secondary
The quantitative data analysis of this study was performed based on the data collected from the questionnaire administration method and interview. After data collection, the next step was to code the provided responses and entering the data into the computer using the software named statistical Package for Social Sciences (SPSS-16) for statistical analysis. Data entry took a period of three months. 3.5.2 Qualitative Data Processing Qualitative data were processed by means of content analysis. This
data and analysing it. The selection of the approach is dependent on the nature of the study that is qualitative and quantitative (Kumar, 2010). Deductive Approach Deductive approach is also known as top down approach that emphasise on the shifting the general perspective to the specific one. The focus of this approach is to make the researcher able to relate theory regarding topic with the aim of the study. For this purpose, the researcher focuses on making use of development of hypothesis. Moreover
The aim of qualitative research method is to provide a depth of understanding as they are based on words, perceptions rather than numbers. Some of the common qualitative research methods are interviews, case study, focus group and observation. Vaus (2002) notes that “qualitative methods are often regarded as providing rich data about real life people and situations and being more able to make
Q No# 1 Summary of comparing and contrast between quantitative and qualitative research design. Defining Qualitative are dynamic they change because situations are not static and they having multiple realities, none of which is more valid or true than another. The purpose of qualitative methodology is to explain and get insight and understanding or description. By cautious and extreme literature review and data collection, which create hypotheses assumptions and the hypotheses are tested such inductive
Exploratory research studies are also called as formulative research studies where its chief purpose is to investigate a problem in a more precise manner or developing hypotheses from the operational perspective. This type of studies emphasize of discovery of hypotheses and insights (Kothari, 1990). Sekaran (2002) stated that the use of exploratory study is carry out when there is lack of information available on the phenomena or how similar situation or issues have been solved previously. Broad
The many fundamental disagreement and debates among social researchers since the 19th century only proves that the distinction of quantitative and qualitative approaches of research has been a concern for a long time. Quantitative research have denominated the field for several decades since the 1970s and 1980s to the extent that some authors named it “paradigm wars” (Gage 1989; Hammersley 1992b). But there are more critics arising to the development of present social research practice (Tooley