Descriptive Research Design

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RESEARCH METHODOLOGY Fundamental to the success of any formal marketing research project is a sound research design. A good research design has the characteristics of problem definition, specific methods of data collection and analysis, time required for research project and estimate of expenses to be incurred. The function of a research design is to ensure that the require data are collected accurately and economically. A research design is purely and simply the framework or plan for an analysis of data. It is a blue print that is followed in completing a study. It resembles the architect`s blue-print (map) for constructing a house. It may be worthwhile to mention here that a research design is nothing more than the framework for the study…show more content…
The three basic design are as follows i. Exploratory Research design ii. Descriptive Research design iii. Casual Research design The Research design used in the study is descriptive research design 3.1 TYPE OF PROJECT: RESEARCH DESIGN Descriptive research design is also called explanatory design. This is the one that simply describes something such as demographic characteristics. The descriptive study is typically concerned with determining frequency with which something occurs or how two variables vary together. 3.2 TARGET RESPONDENTS Area of study is marketing management; the study is on effectiveness of SaaS CRM implemented in various companies in Dubai. The sample size is 30. 3.2.1 RESEARCH INSTRUMENTS Research instrument are the instruments which is used for gathering or collecting information. The instruments used in the study are 1. Direct questions 2. Close end questions 3. Dichotomous questions 4. Multiple choice questions DIRECT QUESTIONS Direct questions are just what their names indicate. They explicitly ask for the desired data. However the directness of the question also relates to the way a response is…show more content…
The fixed alternatives are of the type, yes/no, agree/disagree, true/false etc. MULTIPLE CHOICE QUESTIONS A multiple choice question refers to one which provides several set alternatives for its answers. Thus, it is a middle ground between free answers and dichotomous question. 3.3 LIMITATIONS OF THE STUDY: For anything there should be some limitations like that my project also have certain limitations. The following are some limitations what I faced: 1. The information provided by Majority of the respondents could also be biased or inaccurate. No independent verification of the data was possible. 2. Time is one major constraint, which limits the effective data collection. 3. Non-availability of data collection from all employees of IT companies 4. The sample size is only 30 so the sample may not be truly representative of the total population 5. Reliability and accuracy of the analysis depends on the respondents’ openness and trueness towards each question in the questionnaire. 3.4 SAMPLING

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