CHAPTER 3 – METHODOLOGY THE ADVANTAGES AND LIMITATIONS OF MM The author decided to adopt a combination of quantitative and qualitative research methodology, dominated by qualitative research. Not only existing grounded theories will be studied, the author will look into a variety of case studies from an interpretative perspective to understand the realities and all possible factors making an impact. Taking account of the variety of advertising crowdsourcing projects, the quantitative elements will
Author to this study applied an ethnography research approach of subjective personal introspection (SPI) to holistically understand the phenomenon of customer experience in an actual retail environment. Twenty-three retail environments have been chosen in the cities of the Northern part of Belgium
used by many companies to leverage their capital and profit. However, the debt is not a only factors that effect to leverage capital and profit. 1.6 Methodology adopted Research Design The research design used here is descriptive in nature. It constitutes the blueprint for the collection, measurement and scrutiny of data. A research design is a basic plan, which helps and guides the data collection and analysis of the phases of the project. It is a framework, which specifies the type of information
Guidance of INTERNAL GUIDE EXTERNAL GUIDE Prof. Ganesh.Y.S Associate Professor Mr. Belliyappa Finance Manager GSSS Centre for PG Studies & Research Mysore Tata Coffee Limited, Pollibetta GSSS CENTRE FOR PG STUDIES & RESEARCH Department of Management KRS ROAD, MYSORE - 570016 2013-2015 ACKNOWLEDGEMENTS A Project study of this nature calls for professional help and guidance from all
so as to establish itself as an iconic brand in this category. 3.3 Research Design As I have to analyse the retailers behaviours towards bread industry. Therefore descriptive research design is the most suitable research design. Because it includes survey and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. Descriptive research helps in measuring such items as, for example, frequency of shopping