To put this marketing plan into motion, Caja Rolu needs to utilize the marketing resources available. One of these resources would be the SWOT analysis. Knowing the strengths, weaknesses, opportunities, and threats to the company is important because it allows for growth of the product line. Another important resource that Caja Rolu will utilize is evaluations of the target market and demographics of different areas. The evaluation of the target market is important in implementing the marketing strategy because it allows us to know our audience and cater to them specifically and make sure their needs are met through the use of our product.
Through this, the company can give their product to test customers response under real life conditions. The company can improve the product or services, adjust the prices and also improve the packaging. (Research Optimus, 2018) Once the primary data collection is complete, the researcher will gather qualitative and quantitative information and put the data in the tabular format for clear understanding and knowledge. Researcher can also make the chart on the basis of the data collected. The company may take necessary action on the product or services and modify the same.
Qualitative research is the preference instead of quantitative because theories in qualitative research are formulated after data collection, instead of using preconceived concepts and theories to determine what data will be collected. A qualitative research method is an inquiry approach in which a researcher explores a central issue through secondary data. 7.6 SOURCE OF QUALITATIVE DATA: 7.6.1 LITERATURE
“Managing the controllable parts of the marketing process mean designing a want –satisfying product, sealing a price for the product, putting the product in a place where people will buy it and promote the products. These four factors are called marketing mix because business blend them together in a well-designed marketing program” (Nickels and McHugh p. 366) The marketing mix will help me develop a service to satisfy my customers’ needs, it will allow me to increase customer participation, stronger donors, staff, volunteers and stronger and efficient services. Product: my nonprofit will offer a services, but I do have to understand the values and demographics of my donors, this is critical to ensure that the shelter will have enough funding. The animal shelter needs to provide the services the customers expect to
10- Conclusions and Recommendations The author discussed his learning related to 'Marketing Perspectives' module and integrate his knowledge to improve his skills and create unique strategies for his personal career. Indeed, during the module, the author has realised the vital role of understanding and implementing marketing practices that will assist him to achieve substantial outcomes for his career. To achieve his targets, the author plans to incorporate his learning and find out the adequate strategies that he must follow to improve his decision-making capabilities. Thus, the author seeks to explore effective ways of analysing and using marketing information for adequate decision making and enhancing the efficiency of his business. Also,
Considered as the logical conjunction of the first two views (both shown to be invalid), the third view must also be false. Considered as a cause containing the effect as a potentiality within itself, this view still does not permit cause and effect as independent objects. The fourth view can be seen as the absence of causation entirely – that there are no cause and effect, since there is no causal relationship. A
The data collection and analysis will be guided primarily by a grounded theory from an inductive perspective. Therefore, the research findings is dependent on the collection, examination and process of all data. The research question has its descriptive nature. According to Lincoln and Guba(1985), qualitative research and quantitative research should be judged by different criteria. The trustworthiness of quantitative researches comprises of reliability, objectivity and internal and external validity while qualitative
The dependent variable is the variable a researcher is interested in. The changes to the dependent variable are what the researcher is trying to measure with all their fancy techniques. An independent variable is a variable believed to affect the dependent variable. This is the variable that you, the researcher, will manipulate to see if it makes the dependent variable change. Risk assessment Most institutions will require some sort of risk assessment to be completed before the research starts.
So, instead of reacting to specific events, the analyst should look at ALL of the circumstances surrounding an event. An event should thus not be seen as occurring in isolation. Systems thinking allows the analyst to consider different viewpoints or worldviews when designing solutions for complex human activity systems or resolving messy situations. Analysts often deal with many people with differing worldviews, all potentially valid and proffering different ways to handle a problem. Understanding where stakeholders are coming from can help the BA proactively identify potential resistance to certain system features and nip them in the
• To understand consumer perception about celebrities in advertisements. • Advertisement budget will be effectively and efficiently used by managers Academic Since my research is focusing more on practical side. My research will help researchers to