Desigual Brand Identity
BRAND OVERVIEW
Vibrant, flamboyant, unique, fun and unequal (meaning of ‘Desigual’ in Spanish) are some of the adjectives that one uses to describe the brand. Desigual has emerged as one of the most dominant Spanish brands of the 21st century. Founded in 1984 by Swiss designer Thomas Meyer in the dynamic city of Barcelona, Spain (Wikipedia, 2018). The brainchild of Meyer, who was then in his early twenties and enjoying life on the party island of Ibiza, was inspired to create a clothing line that was exclusive and a celebration of an individual’s personality at the same time affordable (The Culture Trip, n.d.). It is no wonder that the brand’s motto is ‘La Vida es Chula’ or ‘Life is beautiful’ (The Culture Trip, n.d.). The brand has 8 product
…show more content…
So how does the company manage to stay ahead of its competition? In 2016, while talking to The Moodie Report Desigual’s Brand Communication Director Daniel Perez explained that the brand “prides itself on not being the same as other fashion brands” (Pawson, 2016). Further he added that “Desigual is investing highly in preserving the soul and spirit of its products and reinterpreting them in creative ways – new patterns, fabrics, prints and silhouettes which connect to the brand’s origins and heritage to create an entirely new proposal that bears the characteristic style that has made the brand so recognisable worldwide.” (Pawson, …show more content…
It could be a Facebook page, Instagram account or a company website, people look into these sites to first know about any brand. The popularity of online shopping is on the rise as simple, convenient and with flexible return policies makes it more appealing to online shoppers. Some brands like ASOS have only online websites and ship garments all over the world from their fulfilment centres.
Desigual quickly realized the growing need to give its customers the option to shop online. Just as it rapidly expanded its brick and mortar stores, it currently boasts of its 23 online stores and is present on Instagram, Twitter, Pinterest, YouTube and
Marketing Plan For Allround: OTC Cold Medicine
670 Words | 3 PagesPharmaSIM- Marketing Plan MKTG 613: MARKETING MANAGEMENT Professor Suresh Ramanathan TEAM GAMMA SEVEN Britton Eastburn Temitope Kayode-Ojo Brian Newbury Harsha Srinivasan Introduction: The ALLSTAR brand is one of the leading manufacturers of packaged goods in the world. The company was started in 1924 and it now consists of a consumer product, an international and a pharmaceutical division. The pharmaceutical division of the company produces and markets ethical and OTC medicine.
The Next Black Film Analysis
1417 Words | 6 PagesIt is a film that explores the future of clothing, consisting of a set of stories about future innovations within the industry. This documentary tackles the question of fashion's future from various angles meeting with businesses and designers who present multiple yet often similar viewpoints on the future of sustainability, technology and mass production. The film answers some of the industry’s major concerns regarding topics like fast fashion, wearable technology, future washing needs and ways of making the clothing industry more sustainable. Pioneers from some of the most innovative companies such as Patagonia (Rick Ridgeway, and Vice President of Environmental Initiatives), Adidas (Matt Hymers, project manager of Team Elite), BioCouture (Suzanne Lee, founder), Studio XO (Nancy Tilbury, co-founder and director), and Yeh Group (Sophie Mather, Innovation Director) voice their opinions on this
Lvmh Porter's Five Forces
885 Words | 4 PagesDue to their huge success, control over suppliers can be always be maintained by the company. Rivalry among the competitors is the force to reckon with and it is the one that will decide the future profitability of the fashion industry. Competition in fashion is very high since there are only a handful of competitors when looking at the giants. Future Industry evolution Scenario 1 The future of today’s world is technology.
Marketing Strategy: Trader Joe's Business Strategy
1120 Words | 5 PagesTheir unique shopping experience stems from their smaller store locations with the chevron pattern. They don’t have a large array of products, but they provide high quality goods under their brand name that continues to attract customers.
Pricing Strategy: Hollister Brand
802 Words | 4 PagesHollister offers wide range of consumer shopping goods related to the Clothing line. They offer different product with different versions to Dudes and bettys include graphic and “crew and tee shirts”, polo’s, Henley’s, cardigans, shirts, pullovers, outerwear, rinse or wash slim jeans, flip-flops, shoes, perfume and boxers. Product Attributes: High Quality, Unique comfortable designs inspired by the SoCal Theme and different styles and Colorful patterns. Product Packaging Hollister is well-known for its stylish shopping bags that use young attractive models on them.
Nordstrom's Competitive Advantage
615 Words | 3 PagesNordstrom is usually located in shopping centers, specialty centers, and central business districts. Nordstrom also has stores in both location choices to further availability to increase its target market, who prefer shopping in these two retail locations. Nordstrom allows customers to search through multiple level stores to find exactly what they want. Nordstrom also has helpful sales floor associates to guide customers to the products they want. .
Prada Operations Management Strategy
866 Words | 4 PagesAbstract The PRADA Group is an Italian luxury fashion house, founded in Milan in 1913. The Group is composed by four brands which are: Prada, Miu Miu, Church’s and Car Shoes. Prada is an international large sized firm that operates in 70 different countries around the world, with 551 directly operated stores (at 30 April 2014) . The company presents a total number of 11,518 direct employees and had net revenue equal to 3,587 million Euros in the end of January 2014 .
Burberry Brand Positioning Strategy
788 Words | 4 PagesBurberry is a global luxury brand that has a unique democratic positioning within the luxury arena. This internationally recognized brand positioned itself with its luxury and functionality in the minds of consumers. Its positioning method has been consistent throughout the life of the Burberry brand and is a primary driver in propelling Burberry into its current market position (“Burberrys Market Position And Its Competitors Marketing Essay,” 2015). Burberry provides a great depth and wide range of product line. Burberry has widened its scope with variety of products.
Louis Vuitton Target Market Analysis
999 Words | 4 PagesThe company’s logo and monogram being seen on their products is something which is easily recognized by every customer. It is not only well known but has a rich history. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. Largest luxury brand with exclusivity Traditional craftsmanship is not compromised by Louis Vuitton as these products are made to fine details and of exquisite material, discount and promotion does not happen and defective products are disposed immediately as written in their policy. Louis Vuitton products are highly priced due to superior quality, degree of scarcity and exclusivity.
Branding Literature Review
1157 Words | 5 Pages2 LITERATURE REVIEW Several studies have been made on the branding of Institution especially, higher Institutions which includes Universities, Colleges and Business Schools. The importance of branding is well recognised in the branding literature. This chapter starts with a definition of key words in order to understand the terms of discussion and theoretical concepts relevant the research topic. The key words includes strategic positioning, brands, branding, business school, corporate branding, brand image and reputation and brand strategy, stakeholders.
Advantages Of Uniqlo
1017 Words | 5 Pages(Refer to figure 5) Using this model, Uniqlo was able to successfully differentiate itself from other retailers by developing unique products based on innovations than fashion trends. They are able to make quick adjustments to the production according to the latest sales trends and minimise store operation costs. This has allowed Uniqlo to sell high-quality clothes at affordable prices. Uniqlo is now working on a new supply chain that combines both their real and virtual business together. They have engaged one of Japan’s largest home builders, Daiwa House Industry, to help construct a state-of-the-art distribution center in Tokyo.
Impact Of E Commerce On Consumer Behaviour
1462 Words | 6 PagesSince the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).
Case Study Uniqlo
1738 Words | 7 PagesWhile ensuring this, they implement some important decisions: -Consumer feedback is extremely important to them for product development. Their customer care receives many feedbacks on a daily basis and they make sure that they taken into consideration all the needs, big or small, of their consumers. For instance, the HEATTECH material got several feedbacks for the fabric to be softer, warmer and to introduce a wider range of colors. -Moreover, the fact that they procure all their raw materials from all over the world and their suppliers provide them with all raw materials made to order for their specifications ensures that they use the best quality
Benefits Of Online Shopping Essay
1142 Words | 5 PagesThe most valuable reason for the popularity of online shopping among the people is its high convenience. First of all, online shopping allows the customers to buy products at any time that is convenient for them. While traditional brick-and-mortar selling businesses tend to work during specific time periods, online shopping is accessible at any time. An immense benefit of online shopping is that it is available 24/7. As a result, the customers do not need to think that they will not manage to buy something since the shop is already closed.
Persuasive Speech On Online Shopping
765 Words | 4 PagesMore and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and
More about Desigual Brand Identity
Marketing Plan For Allround: OTC Cold Medicine
670 Words | 3 PagesThe Next Black Film Analysis
1417 Words | 6 PagesLvmh Porter's Five Forces
885 Words | 4 PagesMarketing Strategy: Trader Joe's Business Strategy
1120 Words | 5 PagesPricing Strategy: Hollister Brand
802 Words | 4 PagesNordstrom's Competitive Advantage
615 Words | 3 PagesPrada Operations Management Strategy
866 Words | 4 PagesBurberry Brand Positioning Strategy
788 Words | 4 PagesLouis Vuitton Target Market Analysis
999 Words | 4 PagesBranding Literature Review
1157 Words | 5 PagesAdvantages Of Uniqlo
1017 Words | 5 PagesImpact Of E Commerce On Consumer Behaviour
1462 Words | 6 PagesCase Study Uniqlo
1738 Words | 7 PagesBenefits Of Online Shopping Essay
1142 Words | 5 PagesPersuasive Speech On Online Shopping
765 Words | 4 Pages