Changes brought by the development of tourism can be seen in such aspects as natural resources, environment, consumption patterns, socio-economic systems, as well as pollution degree. Correspondingly, sustainable tourism has become an issue top on the agenda for the survival of the whole industry. However, before rushing into any actions, it is important first to understand the definition of sustainable tourism. Basing on UNEP and UNWTO (2005), sustainable tourism can be defined as “Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”. Suggested by the definition, a balance among local environment, economy, and socio-culture must be achieved to guarantee the long-term sustainability of destinations (ibid.).
Tourism has now become a significant contributor to our economic prosperity by its contribution to Malaysia Gross Domestic Profit (GDP). It plays important roles in the socio-economic development of our country. The Ministry of Tourism and Culture has actively promoted both domestic and international tourism. The rising significance of tourism industry in terms of its arrivals and receipts has encouraged the government to take several steps time to time for the development of tourism industry. Many national tourism policies are drafted and actions plans are adopted in this regard.
Tourism related directly and indirectly with these departments to meet the tourists and other tourism consumption including raw materials, culture, information, technological, economical, environmental, etc., supports. The scale of the development of the tertiary industries interact the tourism industry (Su et al.,
Many studies had been done to study in depth of sport tourism. Progression is needed in exploring and describing the sport tourism from “what is and who” to understand “why” and motivation is the beginning step in exploring the “why” of sport tourist’s travel behaviour on sport tourism. (Gibson, 2004) The findings of the study can increase the academicians and field practitioners’ knowledge in this scope. The findings got by the studies can be a useful resource for the marketers to have a clear overview of this type of tourism. For instance, the factors, motivations, characteristics, effects, barriers, and the future of sport tourism are a key to success for the industry player.
STRATEGIC MANAGEMENT AND THINKING Hotels that want to be in the competitive market work through strategic thinking and management. It requires the adoption of strategic planning for attracting the tourists and marketing them the best. Conquering the position on the tourist consumer market is an enduring procedure and therefore has a requirement of strategic management and thinking. Strategic management is a process for future that pursues the attainment of setting the goals for implementing and formulating long-term strategies to have a positive outcome. Considering El Gouna, the strategic thinking, and management involved the competitive advantage through the type of tourism offered segments that are added and the products that would be provided.
Nowadays, developing countries are stimulating to develop the tourism industry to increase the revenue and economic growth. Thailand is one of the counties that used tourism industry to develop for a long time. Tourism industry of Thailand is beneficial because it impacts the national development. The other benefits are the developed areas, medical development, promoting Thai culture. In addition, Thailand is well-known as ‘the land of smile’ so many tourists are interested in the culture and destinations.
Tourism is to a great extent dependent on the range and type of infrastructure available at the destination. Infrastructure is a core area of the tourism industry and plays a distinctive role in the development of this ever-expanding industry. Several countries have recognised the significance of Infrastructure in relation to tourism industry and their governments have coordinated their activities with the tourism industry by providing tourism specific infrastructural facilities. Infrastructure is the key to develop a successful tourism destination. Tourism industry stimulates investments in new infrastructure, most of which improves the living conditions of local residents as well as tourists.
The role of Strategic marketing is crucial throughout the implementation of a company corporate objectives as it involves placing its products or services into an ideal target market. It does this by using an appropriate distribution channel and a plan segmenting its ideal target market and audience. This is the stage where the company uses its promotional plan to help inform, persuade and remind customers of the existence of its products or services. That’s where positioning comes into play. The value of a product or a service lessens overtime one of the key ingredients is to keep the customers interested in the products, this is where the uses of positioning statements comes into play to solidify competitive positioning and remind the customers of the product value, but also the company initial vision and mission.
this is to get an idea of what the customer are looking for and also to adapt trends, changes in the source of market condition. this is an effective guide to the development of tourism in the destination as an whole. with economy can come in handy by former visitor of an tourist can deliver satisfaction long term needs satisfied visitors that return and recommend others to visit to come to that very destination to have that same experience and that country gain economy benefits towards their country development this means delivering an experience that meets or exceeds expectations. Having a positive economy towards sustainable tourism can lead to good environment development that will attract visitors this is a good sustainability of the industry is a particular feature of
According to the research, it has shown that tourism industry in Malaysia is important in economic and social development. Tourism industry is important in culture exchange which helps the combining of cultures and creates a better understanding among people from different regions and countries. It also important to promote Malaysia to the worlds and attract more foreign tourists travel in Malaysia. Increment of foreign tourism travel in Malaysia will increase the nation income, increase the job opportunities and help other industries to grow together. Tourism industry is also important to increase GDP.