Shopping Perception Essay

As result of our interview, there are some similarities and differences between three destination’s image description. We collect the interviewee’s views from four aspects which are shopping, food, accommodation and transportation. Because of the different culture among three destinations, there is some difference images bringing to the tourists. People’s destination perception affected by the communicating method of the destination marketers.

First of all, almost all interviewees though that these destinations have their own local product and better to buy particular brand product. The destinations have their own featured brand and product. According to the result of interview, 8 interviewees’ shopping perception of the three destination are a little bit different. Taiwan’s shopping perception is mainly for snacks and skin care product, Tokyo is mainly for cosmetic, medicine and animation product and Seoul is mainly for cosmetic, skin care product and clothes. The interviewees though Taipei’s local snacks are famous as its destination symbol. They though that if the tourists go to Taiwan, they would buy many specialty products such as pineapple cakes, sun cake and nougat. Taiwan’s skin product also is

To compare three destinations, Taipei was lower communication barrier than Tokyo and Seoul. The interviewees expected that Tokyo and Seoul can improve their local people’s language ability and reduce the communication barriers. Otherwise, it also has some similarity which is after the interviewees visited the destination, their perception towards destination image haven’t changed many and their expectation can be meet. A majority of interviewees believed that all of these three destinations’ local people were nice, friendly and welcome the