Dettol Instant Hand Sanitizer Case Study

Can you imagine how dirty your hands are? Can you think about how much germs are on those strap hangers you are holding? In fact, many people have used those strap hangers and who knows if they are occasionally cleaned. There are most likely countless germs on your hands right now that might cause a disease worse than just a common flu.

Therefore, Dettol has the right product to solve this particular problem. Introducing, Dettol Instant Hand Sanitizer. An instant hand sanitizer that kill most or at least 99.99% of germs on your hands, without the need for water. This very practical product is not only so hygienic for your health and contains refreshing aloe vera, it is in fact very affordable with a price of $2.69 for a 50ml Dettol Instant Hand Sanitizer.

A strap hanger in a public transport is dirty and full of germs. So when you are holding a strap hanger it looks like you’re holding someone’s hand, who is also dirty and full of germs. So use Dettol Instant Hand Sanitizer to kill most or at least 99.99% of germs on the palms of your hands, without the need for water.

The target audience is everyone, males and females, every social class, and every profession. Because being hygienic and clean is important for health and self-esteem. It might seem with the very affordable price

The pathos takes place in the hanging hands as strap hangers. Because the hands looks scary and has an emotional appeal to the audience. Those hanging hands gives an emotional appeal to the audience by making them realize that strap hangers are dirty because many people have used it before the audience did. The logos takes place in the text at the bottom of the ad where it says: “Dettol Instant Hand Sanitizer kills 99,99% of germs on hands, without the need for water.” The logos gives the effect to the audience where they trust Dettol to clean their dirty hands because they give a logical appeal of their