Dettol Swot Analysis
Final Take on Dettol:
These days because of stiff competition with distinctive varieties of home care products the brand Dettol because of its reputation, brand image, segmentation with extraordinary advertising and promotional strategy not just gets with a good place in the shelf of our living area yet even a profound into the psyches of diverse age groups of individuals for its protection. There would be no individuals who might not have seen the smell of Dettol right from their youth in different spots like doctor's facilities, theatres and some more. Dettol because of its certification got from Indian medical association stays as a long term item fulfilment among different age gatherings of people groups towards its projection in their
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Baseline changed from “Complete Skincare” to “Margo skin, clear skin” Starting in 2009, Margo has done a revamp of the imagery of the toilet soaps, and has introduced the product in a new pack and new shape. This change in packaging and shape has been done to appeal to the preferences and aspirations of India’s dynamic and ever increasing young population.
SWOT ANALYSIS
1. Strengths First soap to make use of natural ingredients Available in different variants Regional brand Soap embodies traditional skincare practices Popular advertising and marketing, and good distribution
2. Weakness Brand is focussed only on the use of neem ingredients in soap, positioning as a traditional soap Perceived as a herbal soap Weak brand compared to other brands in terms on branding
3. Opportunities Target a wider range of market. Extend to other parts of country. Emotional connect with youngsters to attract this growing audience Joining hands with hotels, institutions, hospitals etc.
4. Threats Dominant only in southern states especially Tamil Nadu. Weak Presence in other parts of the country Competition in the soap market with new players
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