Dhiraagu Marketing Strategy

Marketing Management – Consulation on Marketing strategy of Dhiraagu

Executive Summary

Marketing management is the organizational discipline which can make focusing on the techniques, practical application of marketing orientation and methods inside enterprises in the management of a firm 's marketing activities and resources. The brand audit investigates the return on existing investments, trends in a business’ net profits and its established economic value. It determines the business’ entire financial strength and assesses a business’ image and reputation with its customers. It determines how is perceived as an industry leader in technology, along with exceptional customer service, offering a product or service innovations, other

Marketing strategy includes all activities in the field of marketing. The strategy deals with the analysis of the strategic situation of a company. There are evaluation and selection of market-oriented strategies which contribute to the goals of the company and its marketing objectives. Marketing Mix is combined to capture and promote a brand or product’s unique selling points. It differentiates it from its competitors. The Four Ps have been used by branding agencies marketing companies, and web design companies throughout the world. The 4P’s also known as Price, Place, Product and Promotion. This is a strategy which was designed as an easy way to turn marketing planning into practice. This strategy is used to meet the consumer needs for long term or short term purposes. The marketing mix can be altered to meet different requirements for each product produced. The price policies and procedures relate to the price level of the product (Lopez & Puig, 2000). The specific prices that need to be applied includes price maintenance specials, promotional deals, and credit and repayment terms. The promotion is related to all advertising, promotions, personal selling and direct marketing and any other promotional work for the product. The last P is Place. This includes distribution channels, transportation,

Propose customer retention and loyalty strategy

Retaining customer in the service is most important things just after the customer starts to use the service. To find current level of retention in Dhiraagu was very difficult, as this is very sensitive information.

According to (Kohloffel, 2000) the customer retention over time and sometimes unexpected ways. Even a change in customer retention can make a business system and multiply over time. The result is long-term profit and growth. There are number of simple customer retention strategies that will cost to implement. Each technique listed here in-depth step-by-step process to be increased customer retention significant. It will have a massive impact on your business. The customer retention strategy is about keeping the customers in to acquire. In an industry, customers make multiple purchases over the years.

As a consultant recommend bellow entire team should be focused on retaining customers through:

· Cross-selling, up-selling and asking for referrals from