Dhl Swot Analysis

INTRODUCTION
DHL is a delivery company, which was founded on 1969 in San Francisco. DHL stands for Adrian Dalsey, Larry Hillblom and Robert Lynn, who are the founders of the company.
On the early days, DHL began operating the first international door-to-door express delivery service in the world. They simultaneously invented the international air express industry. Therefore, they started delivering shipping documents by air, so that they arrived at customs offices before the freight, and enabled goods to pass through customs with less delay. After one year, DHL was handling shipments for 40 clients and expanded its operations to include Guam, Los Angeles and Portland.
With a rapidly growing network of customers in the USA, DHL begins to meet

In 1998, Deutsche Post AG becomes a shareholder of DHL International, as part of a vision to align its European ground-based services with DHL. Later, in 2002 Deutsche Post, becomes the majority shareholder in DHL by increasing its stake to 51%.The headquarter is at Bonn, Germany.
Now a days, DHL is a worldwide logistics company that is present in 220 countries. Is divided by for areas: DHL Express, DHL Freight, DHL Global Forwarding, and DHL Supply Chain. It has a total of 2000 customers, who are the leaders in their own markets (Unilever, Ford, Jaguar, Land Rover, Johnson and Johnson’s, Apple, Hugo Boss, Burberry, Walt-Mart, Lego, etc..). Also they have a human resource of more than 480,000 employees and supplies covering 82,000 vehicles, 2,400 logistic warehouses, 700 distribution centers and 23 Boeing

So to seek this goal DHL created the Customer Innovation Workshops. Basically this program aim is to “connect” with their customers and provide them the best service and in order to do that, they are willing to listen to all the customer needs and preferences. Also they know the importance of proving and sharing best practice and solutions across various sectors and industries and to collaborate with solution experts.
Another important area for DHL is to “grow”. For that aim, DHL created the Innovation Center. This center provides to customers, industrial and business partners the chance to meet, give and exchange ideas with Deutsche Post DHL experts.
As a conclusion DHL innovate for the purpose to accomplish their strategy. DHL is a company that cares about the relationship they have with each customer. They are willing to listen to them, provide a high quality and efficient service, mantain their good reputation and customer’s preference and keep growing.

HOW THEY CREATE THEIR