Dick Smith Foods: Company Overview

SWOT ANALYSIS:
Strengths: High profitability and revenue as well as a high growth rate
Weaknesses: Productivity, future debt rating and competitive market all count as weaknesses within the organisation.
Opportunities: New products and services and their income level is continuously increasing.
Threats: Growing competition and lower profitability and the issues associated with the rising cost of raw materials.

MICRO & MACRO ENVIRONMENT:
The Micro Environment consists of the company, the suppliers, intermediaries, competitors, publics and customers which support in building relationships with consumers through customer value and satisfaction.
The Company: Dick Smith Foods successfully made a name for themselves. They are not only a company,

Also, as all profits from Dick Smith Foods go to charity, more consumers would be willing to purchase the goods in order to support a greater cause.

The Macro Environment includes the demographics, economic, natural, technological, political and cultural environments. These actors shape opportunities as well as pose threats to the organisation.
Demographic environment: This refers to size, density, location, age, gender, race and occupation of consumers. Dick Smith Foods would be most appealing to Australians aged 20 and older, as they have an understanding of quality goods.
Natural: Patriotic Australians who want to support Australian grown and made products, would be most willing to purchase from the Dick Smith brand.
Technological: Through online shopping, Dick Smith Foods is successfully keeping up with the increasing use of technology, therefore optimising their sales through more convenient shopping.
Political & Legal: Dick Smith Foods, continuously uses the Australian flag within their company marketing and reinforce the term “Australian made” to attract their target