Dick's Multichannel Marketing
Multichannel system is when companies use one or more than one marketing channels to interact, promote and sale their products to consumers (p.192). It is an effective way because it can reach a wide range of variety consumers. For example, Dicks sporting uses an omnichannel sale approach. Omnichannel marketing, uses multiple channels to “work seamlessly together and match each target customer’s preferred ways of doing business, delivering the right product information and customer service regardless of whether customers are online, in the store, or on the phone” (p.193). Dick’s sporting offers the same experience, whether one buys online, in store or on the phone. The daily promotional email constantly reminds me to check out their site, whenever
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