Difference Between Craft And Crafts

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CONTEXT AND RATIONALE The last few centuries have witnessed a fast changing world where industrial production has replaced traditional rural-centric paradigm of design & production. Industrialization has put focus on cost-cutting and quantity, which has led to terrible consequences for artisans (Parmar, 2013). Jaitley (2010) points out that in the last few years wherever factory-made products competed with handicrafts, the latter died out leading to loss of livelihoods. However, craft is not just a mere source of livelihood; it is vital for the preservation of history, tradition and values (Woods, 2011). The uniqueness of the craft is not completely replicable by machines. Donkin (2001) suggests that craft is not just a way of creating goods, but represent structures and identity of the communities to which they belong. Previous research illustrates that the artisan pools are growing smaller by the day as a result traditional crafts are facing a major decline (Gajjar 2016). As craftsmen find it difficult to compete with mechanization and production efficiencies in the industry, they turn to new occupations. For instance, the rise in power loom textiles has had an adverse impact on livelihoods of hand weavers (Woods, 2011). In contrast to this modern and technologically advanced present, “crafts are still seen as picturesque exhibits of the past and carry a stigma of inferiority and backwardness” (Tyabji, 2007). In addition, evolving consumer perception is a big contributor

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