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What Is Digital Marketing

1812 Words8 Pages

Digital and Internet Marketing: Crucial Business Management Landscape

Pradeep Kautish

Abstract
The market dynamics is ever changing; there is a well visible decisive shift in the economic, demographic, psychological and psychographic indicators in the market. While the economic turbulence in the form of financial crisis is very much evident around us, the drastic changes in demographic, psychological and psychographic indicators of consumers are not apparent to a larger audience. However, marketers are increasingly getting cognizant of how these factors which are reshaping the business landscape. Today’s consumer is a changed consumer; as per Philip Kotler today’s consumer is price prone and choice rich consumer Since basic products and …show more content…

Marketing is an organizational function and a set of managerial processes for creating, developing, maintaining, delivering and communicating value to customers, and establishing mutually beneficial relationship. Marketing is the science of choosing target markets through effective as well as efficient market analysis and market segmentation, understanding consumer behavior and providing superior customer value (Naik and Kalyan, 2003). Marketing is the art by nature as it is very creative and innovative in approach. From a societal point of view, marketing is the link pin between modern society's material requirements and its economic patterns of response for …show more content…

The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance. Digital marketing is often referred to as “online marketing”, “internet marketing” or “web marketing”. The term “digital marketing” has grown in popularity over time, particularly in certain countries. In the USA “online marketing” is still prevalent, in Italy is referred as “web marketing” but in the UK and worldwide, “digital marketing” has become the most common term, especially after 2010.
“If your business is not on the Internet, then your business will be out of business.”
- Bill

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