Mass media is a part of the modern society life today. In this age of information mass media are the powerful and the most effective tools of spreading or sharing information. With the advancement of digital technology, mass media have become a powerful and quick way to communicate either by news and views broadcast, spread ideas and messages or just to make the information available anywhere on Earth. In times of different national need, media play a role to associate the government with the general
For example, our country has produced printed media and electronic media . Printed media and electronic media is very important in our daily work . Without any facility like this, it’s difficult for us to make a reference . Print media advertising is a form of advertising that uses physically printed media, such as mgazines and newspapers, to reach consumers, business costomers and prospects. Besides, electronic media are media that used electronics or electromechanical energy for the end user to
using traditional media. They are the fundamental of marketing and common media used among businesses on a day-to-day basis. Newspaper is one of the marketing platforms they used, as these forms of mass media are the fastest ways for businesses to reach the consumers. Although traditional media is effective, but as technologies are advancing, businesses preferred using new media to reach their consumers which is another method that is use to delivered news to public. New media is created in order
development of Media and Society in Nigeria Nowadays, the mass media is a product of the society. The character of the society determines to a large of media systems the society will have. In this topic, we will discuss the stages of the development of the mass media in the Nigerian society. Development has become a very important issue in the media circle. In fact, it is believed in some accommodation that development cannot be fully achieved without the active contribution of the media as an institution
usually relayed through mass media such as television or radio commercials and newspapers. As technologies are vast growing these days, advertising has moved beyond printed version such as the newspapers, flyers and brochures to the fast lane of the digital world. Social media such as Facebook and Instagram serves as a platform to small and large scale businesses in terms of advertising. There are many differences as well as similarities between print advertising and digital advertising in terms of demographic
Print Media versus Electronic Media 1.0 Introduction The dictionary defines a ‘medium ‘as ‘an intervening means, instrument or agency’ it is a substance or a channel through which effects or information can be carried or transmitted. A medium is something we use when we want to communicate with people indirectly, rather than in person or by face-to-face contact. This dictionary definition tells that something fundamental about the media, which forms the basis of the media education and works curriculum
Digital marketing can be defined as an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. The concept of digital marketing has become a fashion in the companies to promote their products and services. Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves
Introduction. The term 'media ' is always heard in each individual .Each day and almost every moment of our life is closely related to the use of the media. Media is something that can distribute information to the receiver of information resources. Therefore, the media plays an important role in shaping a strong state in terms of Economic, Political and Social Affairs. This is because all the information can be delivered more easily and this will help the development process in every industry.
by the advertising strategies. Digital marketing on the other hand can be defined as an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. The concept of digital marketing has become a fashion in the companies to promote their products and services. While marketers with positive experiences would tend to believe that digital marketing works and some would disagree
cultures, languages and customs of people from other countries. Media has been made the most important instant influence on opinions and views in the industrialized world by technology and developing countries have also been highly influenced by it. Media has the power to promote cross cultural understanding, accepting ethnic, cultural , religious and gender difference, gender differences and tolerance through global awareness. However media can backfire as well if negative messages are disseminated