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Direct Marketing Swot Analysis

1000 Words4 Pages

The difference between direct and indirect marketing requires a serious analysis to be understood. Both systems originate from the marketing communication method called “promotion”. Communication between the buyer and the seller is one of the most important points in marketing. Sans proper communication, there’s a high chance of misunderstanding cropping up between the two sides, eventually leading to chaos in the marketplace. Let’s check out the difference between the two and how they can be combined to reap the benefits.

Direct marketing

Direct marketing, like magazine and newspaper advertisements, or TV commercials, help you to target a particular demographic section with a sales pitch, especially built for them. But do we get the information …show more content…

Both direct and indirect marketing are methods to establish communication with customers. But they usually differ on some key factors.

Purpose: Direct marketing is targeting a selected customer segment. Its purpose is to press customers to buy a product or service. The marketer, because of the advantages of direct communication, has the ability to be aggressive in convincing the potential customer. The purpose of indirect marketing, on the other hand, is to remind of a product or service which customers are already aware of. Indirect marketing induces brand recognition. For a mass-market product, like free moving commercial goods, repetitive communication is important and serves the purpose well.

Response: In direct marketing, the marketer can record the immediate response of the audience because it’s selected and targeted, involving one-to-one direct communication. But the same is not available in indirect marketing because its mass media oriented i.e. one-to-all communication.

Costs involved in indirect marketing are also lower in comparison. It uses tool like emails and internet, and personal referrals that are much cheaper compared to the traditional advertising modes like the print media and television. Direct marketing, on its part uses the latter methods that are costlier than other promotional

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