Difference Between Individualism Vs. Collectivism

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Individualism – Collectivism: Srilanka and Unites States Of America (USA)

Kavishka Randika Wathukarage Student ID: 101466166
Teacher Name: Ruwanthika Welarathne

Srilankan existing Business looking forward to start a new branch in United States Of America (USA). To start their operations they have to look about cross-cultural communication in both countries (SL and USA).A way of learning about cross-cultural communication among countries, looking at Hofstede 's cultural dimensions. Geert Hofstede researched and developed this theory and it’s focusing on six dimensions, which Power distance index (PDI), Individualism vs. collectivism (IDV), Uncertainty avoidance index (UAI), Masculinity vs. femininity (MAS), Long-term orientation vs. short-term orientation (LTO), Indulgence vs. restraint (IND). In this report it focuses on Individualism vs. collectivism (IDV) between Srilanka and United States of America. This analysis gives a clear idea about Individualism vs. collectivism in both countries. The report helps to identify the cultural differences among two countries before set up operations in United States of America (USA).

Discussion and Analysis
Professor Geert Hofstede is a Dutch social psychologist, former IBM employee who

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