Difference Between Interdependence And Globalization
more than 20 years ago now applies to globalization at the turn of the millennium: "This vague phrase expresses a poorly understood but widespread feeling that the very nature of world politics is changing. Like all popular concepts meant to cover a variety of phenomena, both "interdependence" and "globalization" have many meanings.
To understand what people are talking about when they use the terms and to make them useful for analysis, we must begin by asking whether interdependence and globalization are simply two words for the same thing, or whether there is something new going on.
Twenty years ago people talked about Americanization of media in the world. Today people talk more about globalization because it is apparent that although
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The six largest are AOL, Time Warner (U.S.), Disney (U.S.), Vivendi-Universal (French), Bertelsmann (German), Viacom (U.S.), and Rupert Murdoch’s News Corporation (Australian). The other four main global firms are AT&T (U.S.), Microsoft (U.S.), and two media groups that are part of much large industrial corporations: General Electric/NBC (U.S.) and Sony/Columbia/ TriStar (Japanese) (Variety, 2002).
Of the top 10 global media firms, then, six are American (counting News Corporations as Australian), mostly produce, distribute, and regulate almost all media outlets. These types of companies were growing and globalizing quickly. Time Warner and Disney generated around 15 percent of their income outside of the United States in 1900, a figure that rose to 30-35 percent by 2002.
Cable and satellite TV, which has been familiar to most Americans, Canadians, and some Europeans for years, is now expanding in most other countries of the world. Direct Broadcasting Satellite (DBS) or Direct-to-Home (DTH) started in Japan and Britain and has readily spread too many other countries, often spanning the borders of neighboring
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Foreign productions provided relatively little competition. Today, other major global firms either own US production houses, or they produce elsewhere world -class competitive products for a global media market. Sony of Japan and Bertelsmann of Germany are good examples of foreign multimedia firms which compete daily with US media companies. Yet US firms still control a majority of foreign sales in the global communication market. They are also expanding through regional partnerships, international joint ventures, or outright takeovers. Time Warner, Disney, Viacom, News Corporation, and General Electric represent the major US media owners that dominate many global media and global media related
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